Long reads – Page 240
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Analysis and FeaturesBiscuit
The biscuits had a “really lovely smell of lemon” and a “melt in the mouth” texture…
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Analysis and FeaturesBoxed Confectionery
Almost nine out of 10 consumers thought this sugar confectionery product offered something new…
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Analysis and FeaturesBread - Accompaniment
This product was “visually great”, said our expert judges…
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Analysis and FeaturesBread - Cobs, Rolls & Wraps
A “brilliant, worthwhile” idea was how our expert judges felt about this bread…
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Analysis and FeaturesBread - Packaged
Consumers thought this bread was attractively packaged and had “rustic appeal”…
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Analysis and FeaturesCheese - Continental
Our expert judges were impressed with this new and different idea…
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Analysis and FeaturesChildren's Food & Drink
This toddlers’ product prompted a high level of interest from parents…
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Analysis and FeaturesChilled Family Desserts
Almost nine out of 10 consumers thought this dessert (£4/622g) brought something new and different to the category…
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Analysis and FeaturesChilled Individual Desserts
Consumers were attracted by the ‘100% British Milk’ flash…
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Analysis and FeaturesChilled on the Go
At £3 for 198g, consumers thought this was great value for money…
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Analysis and FeaturesChilled Pizza
“A fusion idea that really works,” our expert judges said of this “true innovation for the category”…
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Analysis and FeaturesChilled Ready Meals - Traditional
“A wonderful end result for such simple ingredients” said our expert judges of this dish…
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Analysis and FeaturesChilled Ready Meals - World Recipes
Consumers and the expert judges thought this was particularly innovative…
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Analysis and FeaturesChutney, Relish & Mustard
Our expert judges thought it was a versatile product with a “fantastic flavour”…
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Analysis and FeaturesCrackers
Attractive black packaging meant consumers had a high level of interest before trying…
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Analysis and FeaturesBlended Cheese
Consumers said the attractive packaging of this cheese meant they would spot it in the chiller…
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Analysis and FeaturesCheese - Cheddar
At £1.75 for 350g, this Cheddar scored extremely high on value for money…
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Analysis and FeaturesCookies
Consumers gave high scores to these cookies for their crunchiness, quantity, mix of ingredients and interesting packaging…