Long reads – Page 244
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Analysis and FeaturesRevealed: choc & nut is Britain's ultimate ice cream
We’ve polled the nation on what their dream ice cream would be. And, courtesy of branding agency The Partners, here’s what it might look like…
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Analysis and FeaturesGlobal NPD: boozy lollies and frozen custard hit the US
With the help of Mintel, we’ve rounded up 10 of the coolest new ice cream products from around the world, from popping candy lollies to spaghetti ice cream…
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Analysis and FeaturesParlour tricks: how to pep up the ice cream fixture
Creative challenge: we asked retail design agency M Worldiwide to show us how ice cream could be better presented in store. Here’s how…
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Analysis and FeaturesFamily tubs left on shelf as premium ice cream booms
It can’t only be down to the weather. So why has the ice cream tub market crashed 4.9% in volume in the past year?
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Analysis and FeaturesCreative challenge: can ice cream sell in any weather?
Ice cream consumption is stuck in the summer. We asked design agency The Partners to create some year-round concepts. Here’s what they came up with…
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Analysis and FeaturesIce cream brands serve up an extra large scoop of ad spend
Spend on traditional ad space by ice cream players has more than doubled. So what are they splashing the cash on? Is it paying off?
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Analysis and FeaturesIce cream brands get social with NPD sneak peeks
Haagen-Dazs and Ben & Jerry’s top the social list by using Facebook to showcase innovation, according to our analysis…
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Analysis and FeaturesHow the bacon and sausage category is aiming to drive up sales
However well the two go together, bacon and sausages are experiencing contrasting fortunes…
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Analysis and FeaturesFish can be a winner in innovative and tasty new formats
Shoppers may not be ready for a whole octopus in a can but they are hungry for fish and seafood innovation
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Analysis and FeaturesPrices for pineapples at highest since 2012
European importers are currently paying £12.38 for 11kg of Costa Rican pineapples - up 70% on a year ago and the highest since their August 2012 peak
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Analysis and FeaturesBrands growing faster than own-label for first time since 2011
Sales of branded products are growing faster than own label for the first time in four years…
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Analysis and FeaturesIceland Slimming World Curry: acid test
Iceland teamed up with Slimming World in February to launch a range of 10 frozen ready meals
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Analysis and FeaturesSunbites Crackers & Dip: acid test
PepsiCo-owned Walkers this year extended its growing Sunbites bagged snack brand into the savoury biscuits market…
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Analysis and Features10 things you need to know about… home baking
We’ve been baking with the sector’s biggest brand, cooking up new concepts with creatives, crunching the sales figures and much more for our latest digital feature, on the home baking market. Put the kettle on and tuck in…
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Analysis and FeaturesThe Grocer Supplier of the Year Awards 2015
Buyers aren’t easy to please. Indeed they’re often trained not to praise. But here are the suppliers they’ve most liked wo…
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Analysis and FeaturesOwn-label prices falling twice as fast as brands
“Although brands have been reducing prices for longer, own-label prices are now falling more quickly,” says IRI strategic insight director Tim Eales
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Analysis and FeaturesThe Bake Off effect: nearly half of Brits bake weekly
Mary Berry and Paul Hollywood influence more men than women, our exclusive poll reveals…
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Analysis and FeaturesBuyer Q&A: 'let your product do the talking'
Just how great is the Bake Off effect? How should brands pitch? What’s in store for 2015? Find out here…
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Analysis and FeaturesBrands splash out on NPD as bakers develop unusual tastes
From sour strands to lavender essence, brands are hoping a raft of NPD can breathe life back into the category…
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Analysis and FeaturesCrumbs! Discounters steal a slice of home baking
Aldi and Lidl are whipping up a storm in home baking, leaving the mults to pick up the crumbs