Long reads – Page 246
-
Analysis and FeaturesYouTube: a serious vlogging opportunity for brands
Over a billion people watch YouTube every day and a staggering five hours of video are uploaded every second, so even a niche product can find a huge audience to advertise to
-
Analysis and FeaturesCadbury promotes most but Easter deals decline overall
There has been an 8% drop in deals in featured promotional space in the run up to this Easter
-
Analysis and FeaturesMcVitie's DeliChoc: acid test
Launched in the UK this year, DeliChoc originated in France and Belgium as part of United Biscuits’ Delacre portfolio…
-
Analysis and Features10 things you need to know about... soft drinks
We’ve teamed up with brands, retailers and market experts to lift the lid on the hottest new trends. We’ve looked at how players are responding to the sticky issue of sugar, the next big growth opportunities and much more…
-
Analysis and FeaturesAsda leads in Easter promos against a quieter backdrop
Surprisingly, the Co-operative Group, with its convenience focus, had just seven Easter confectionery deals over the period
-
Analysis and FeaturesRevealed: What consumers really think about soft drinks
An exclusive poll for The Grocer has revealed high levels of support for a fizzy drinks tax and tougher regulation on the sale of energy drinks
-
Analysis and FeaturesSpot the difference: soft drinks boundaries are blurring
Energy waters, juice & spring water blends, fortified drinks… things are being mixed up in bottled water. Here’s how…
-
Analysis and FeaturesHealth matters: Brits splash out on low and no cal drinks
Despite the battering soft drinks get in the press, the industry is cutting sugar. But how are no and low sugar variants doing?
-
Analysis and FeaturesBuyer Q&A: retailers must play an 'active role' in cutting sugar
We quiz buyers from Asda, Budgens and The Co-op on their favourite launches, pet hates and how the war on sugar is shaping the category
-
Analysis and FeaturesLife flies high with 9% share of Coke's advertising spend
Which brands are splashing the cash on ads in soft drinks? And to what effect?
-
Analysis and FeaturesMonster is the most 'socially active' soft drink brand
Are BMX, big waves and boobs the only way to make a splash on Facebook? And why are many big brands not on it?
-
Analysis and FeaturesPosh squash brands defy the cooling cordials market
Squashes and cordials with ’moderate’ natural sugar content have hit the sweet spot as pocket squash sales rocket…
-
Analysis and FeaturesMoney can grow on trees (or inside them at least)
Tree waters such as birch and maple could be destined for big things. The Grocer heads to Latvia to find out more about these unusual products
-
Analysis and FeaturesTop 10 global launches: from pink Pepsi to artichoke water
With the help of Mintel, we’ve rounded up 10 of the hottest (and weirdest) soft drinks from around the world, from curry sausage flavour energy drinks to hemp ice tea.
-
Analysis and FeaturesKraft shares jump on news of 'mega-merger' with Heinz
Analyst reception to the announcement was also largely positive, but tempered with a significant amount of caution
-
Analysis and FeaturesCold brew coffee is hotting up (and it's not just for hipsters)
It’s springing up in coffee houses across London, but does cold brew coffee really have mainstream potential?
-
The Big InterviewJeremy Dee of Swizzels Matlow: talking sugar and One Direction
Since Jeremy Dee dragged the nation’s favourite sweets into the 21st century, sales have gone in only One Direction– Up.
-
Analysis and FeaturesBritish cuppa is safe despite tea price shift
Contrasting price movements in Kenya and India may encourage some suppliers to change their sourcing tactics
-
Analysis and FeaturesAs EU milk quota system ends, is UK on the back foot?
Limited processing capacity is becoming a major concern and could cause problems this spring
-
Analysis and FeaturesMarks & Spencer Apricot Marzipan Bars: acid test
These bars are part of the M&S Guilt Free Snacking range that features products developed to contain less than 150 calories