Long reads – Page 250
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Analysis and Features
Brands at the heart of mults battle with the discounters
This year the grocery price war has intensified, with all the major supermarkets investing millions into lowering prices…
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Analysis and Features
Branston Caramelised Onion Chutney: acid test
Mizkan Euro extended the brand into chutneys last October…
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The Big Interview
Ian York of Poundstrecher: looking beyond single digits
Poundstretcher is making a comeback, and for new boss Ian York it represents a reinvention
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Analysis and Features
The Grocer Says: What's going on at Thorntons?
It has been a strange week for the share price of Thorntons as it plunged more than 20% since Monday, but just what is behind the drop?
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Analysis and Features
Tom's and Timmy's: a tale of two posh new piemakers
On the eve of British Pie Week, is there room for more posh pies?…
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Analysis and Features
What now, Tescopoly?
With the supermarket chain in contraction as sales slide, is the work of the vociferous pressure group now done?…
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Analysis and Features
Supermarket land banks: up for sale?
If you believe the hype, the supermarkets are sitting idle on huge land banks up and down the UK. What’s the truth?…
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Analysis and Features
10 things you need to know about... frozen food
Frozen food is inferior to fresh, claim one in three Brits, and our squad of undercover shoppers says the frozen fixture is unclear and unhealthy. Meanwhile, freezer space in store is being squeezed. We’ve teamed up with retailers, brands and creative experts to find out how retailers can get shoppers skipping down the frozen aisle. Here’s how…
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Analysis and Features
Revealed: one in three say frozen food is inferior to fresh
Snobbery is rife in the frozen food aisle, with 30% of Brits (40% in the south west) saying ‘frozen food is for other people’
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Analysis and Features
Creative challenge: How to freshen up the frozen fixture
How can we retailers shoppers skipping down the frozen aisle? We’ve teamed up with retail design agency M Worldwide to come up with some answers…
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Analysis and Features
Frozen aisles get squeezed
Brands are adapting as the amount of in-store space dedicated to frozen falls
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Analysis and Features
Buyers Q&A: Posh frozen food will boom in 2015
We quiz buyers from M&S, The Co-op, Booths and Budgens on their pet hates, best launches and how the market will shape up in 2015
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Analysis and Features
Posh fish helps frozen sales thaw
Premium products are on the rise across the frozen aisles as consumers demand high quality
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Analysis and Features
Frozen planet: DIY pizza hits our global NPD top 10
Frozen sushi, peelable ice pops, chow mein burgers… we’ve trawled the world’s freezers to find the hottest innovation in frozen. Here’s our top 10…
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Analysis and Features
Creative challenge: Frozen ready meals can be sexy
How can frozen food players attract consumers that usually steer clear of the category and develop products to tap current trends in grocery?
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Analysis and Features
Clarence is gone... but Birds Eye ups ad spend by 70%
We’ve crunched the numbers on as spend with Ebiquity, to bring you the lowdown on who’s been flashing the cash on frozen food advertising in the past year. Tuck in…
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Analysis and Features
Weight Watchers is frozen's most social brand
Lavish multimedia content isn’t the only way to cause a stir on Facebook. Frozen food’s biggest brands have another tactic: give away free food…
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The Big Interview
Mondelez's Mary Barnard on Cadbury, Bournville and Creme Eggs
The first woman at the helm of Cadbury is determined to prove Mondelez is a sound steward of its UK operations…
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Analysis and Features
Dragging heels: why UK business is lagging on gender diversity
With representation of women at board level lagging, businesses are being urged to improve standards on gender diversity…
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Analysis and Features
Gü Hot Chocolate: acid test
Crediton said it was hoping to “redefine and reinvigorate” the category with the premium drinks…