Long reads – Page 257
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Analysis and FeaturesOils: feeling the heat on price as Aldi and Lidl win sales
Talk about a double whammy. With olive oil brands under mounting pressure to promote harder as the supermarkets…
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Analysis and FeaturesPersonal care: Trend for Hollywood smiles boosts value in oral care
Hollywood smiles are so hot right now, as they might say in Tinseltown…
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Analysis and FeaturesCooking sauces: More losses than gains for big names
Everyone loves Homepride, according to this year’s ads to mark the birth of the brand 50 years ago…
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Analysis and FeaturesSex care: sales of condoms and lubes grow, but toy sales fall
Size matters in sexcare… pack sizes, that is. Supermarket condom sales have surged…
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Analysis and FeaturesTop campaigns 2014: how to get ahead in fmcg advertising
When advertising in the ultra-competitive grocery sector, the growing importance of digital – and the growing expectations…
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Analysis and FeaturesFresh meat & fish: Aldi & Lidl making mincemeat of competition
The discounters have made a major play for meat and poultry over the past year – with Aldi’s stunt…
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Analysis and FeaturesHot beverages: premium teas and coffees take growing share
The past year has been a year of contrasting fates for hot beverages. While topline figures for the sector have been under…
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Analysis and FeaturesYoghurts & desserts: Greek-style NPD helps boost growth
The ‘war on sugar’ has made life rather uncomfortable in yoghurts and desserts at times this year…
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Analysis and FeaturesCarbonates: Pepsi wins battle of low-sugar drinks as Coca-Cola bottles it
War on sugar sees carbonates targeted while sports and energy drinks are let off scot-free… for now…
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Analysis and FeaturesCereals: perfect storm proves a real cereal killer
It’s crunch time for cereals. A perfect storm of deflation, changing consumer habits, the ongoing sugar debate and a lack …
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Analysis and FeaturesHousehold: posh brands clean up in household category
The household aisles in the supermarkets are under fire, with discounters and pound shops rounding on the sector…
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Analysis and FeaturesOTC: flu remedies catch a cold in mild winter
It’s not just the kids who will be praying for a white Christmas this year…
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Analysis and FeaturesSnacks: Walkers Pops boom in slow sector
The bagged snacks sector is a conveyor belt. As soon as a new product rolls on to retailers’ shelves, another starts to fa…
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Analysis and FeaturesConfectionery: Kinder Magic trumps even CDM's strong growth in confectionery as chocolate sales divide
Mars and Nestlé execs could be excused for feeling a little bitter at the success of their rivals in 2014…
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Analysis and FeaturesLaundry: Comfort flies as sector goes soft on scents
Brits bought 12 million fewer kilos of detergent from the supermarkets in 2014, a fall of 3.6%…
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Analysis and FeaturesSoft drinks: bottled water sales boom while squash and cordials plummet
One of the biggest stories from last year’s Top Products Survey was the phenomenal growth enjoyed by bottled water….
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Analysis and FeaturesIce cream: Champagne celebrations for Magnum
Although temperatures have soared on occasion this year, it’s often been at the wrong time for ice cream consumption…
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Analysis and FeaturesPetcare: treats fail to halt slide in sales
Not as bright-eyed and bushy-tailed as last year, petcare sales have slipped 0.8% in value on volumes down 3.1%…
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Analysis and FeaturesGrooming: discounters are groomed for personal care success
Supermarket sales of grooming products are on a slippery slope, with volumes sliding…
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Analysis and FeaturesSoup: warm weather puts soup out in the cold
Soup is in hot water. A mild winter and hot summer have dragged both value (–7.9%) and volumes (–9%) down…