Long reads – Page 281
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Analysis and FeaturesWrapped & Coated Fish
Lidl delivered great value for money with these £1.79 250g sole fillets.
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Analysis and FeaturesSpeciality Breads
Great-looking, this £1.70 400g loaf didn’t disappoint when it came to taste.
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Analysis and FeaturesMuesli & Granola
Colourful and lively packaging drew many consumers to this muesli.
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Analysis and FeaturesPot Desserts
Consumers felt the packaging let this 500g dessert down a little…
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Analysis and FeaturesPremium Pot Desserts
“A class above,” said our expert judges of this 260g panna cotta twin-pack.
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Analysis and FeaturesQuiches & Flans
Consumers liked the thin crust and moreish taste of this 400g quiche.
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Analysis and FeaturesRelishes & Chutneys
This 160g jar of cornichons (rsp: 99p) went down particularly well with consumers.
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Analysis and FeaturesRice, Pasta & Noodles
A particular hit with our 18 to 34-year-old consumer testers…
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Analysis and FeaturesSavoury Pies
Consumers felt the home-made appearance of this steak pie would attract shoppers in store.
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Analysis and FeaturesMorning Goods
This 260g pack of crumpet fingers (rsp: £1) was “an exciting twist”.
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Analysis and FeaturesAmbient & Chilled Soup
It was as much the packaging as the £1.99 price tag that attracted consumers to this chilled chowder.