Long reads – Page 291
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Analysis and FeaturesCravendale - Cats with Thumbs part 2
Cravendale maintained steady growth this year, thanks in part to the second part of its endearingly silly Cats with Thumbs campaign
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Analysis and FeaturesComfort - Odour Defence
Comfort persists with its frankly disturbing patchwork characters, who in this ad show off the brand’s ‘odour defence technology’
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Analysis and FeaturesMüllerlight Greek - Centaurs
Two women on a Greek island debate the fat-free nature of Müllerlight Greek-style yoghurt
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Analysis and FeaturesLurpak - Good Proper Food
Lurpak seems to be channelling Conan the Barbarian in this brilliantly shot ad
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Analysis and FeaturesAirwaves - Horn
This advert, which jets around the world to a soundtrack provided by 2 Unlimited’s Europop techno hit No Limit, treads the line between camp fun and blatant stereotyping
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Analysis and FeaturesGalaxy - Chauffeur
Mars did a great job of capturing the style of a classic Audrey Hepburn movie (and Hepburn herself) in this ad
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Analysis and FeaturesBeechams Ultra All in One - Sherlock Holmes
Beechams’ Sherlock Holmes impersonator goes from being unable to smell a fart in a lift to sniffing out the culprit of a heinous crime in seconds
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Analysis and FeaturesSomersby - The Somersby Store
Somersby’s fantastic homage to Apple’s temples of consumerism was one of the standout ads of the year
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Analysis and FeaturesWispa Hot Chocolate - Frothy Beast
This is the sort of ad that could define a generation
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Analysis and FeaturesZeo - Zeo is here
Big on spectacle, this striking ad for new adult soft drink brand Zeo features a glamorous gal
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Analysis and FeaturesJohn West No Drain - The Clue is in the Name
Based on the concept that ‘the clue is in the name’, John West conjures up a colourful array of seafaring characters
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Analysis and FeaturesHeinz Beans - Little Brother
A slightly rose-tinted view of brotherly love - particularly compared with Warburtons’ 2013 offering…
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Analysis and FeaturesEvian - Baby & Me
We reckon Evian has topped its 2009 ad featuring roller-skating babies with this brilliant piece of work.
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Analysis and FeaturesDoritos Mariachi - Stay Another Day
A bit of nostalgia always delivers the goods at Christmas and the Doritos Mariachi band’s recreation of East 17’s only UK number one is no exception
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Analysis and FeaturesGuinness - Made of More
When it comes to advertising, Guinness has faltered somewhat in recent years…
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Analysis and FeaturesA Royal Warrant by George at Asda!
Asda wasted little time (and no money) switching its black George logo to the colour blue…
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Analysis and FeaturesCampaign of the Year: Bring Back a Brand
Unilever succumbed to consumer pressure and brought 1980s ice cream favourite Funny Feet back to the freezer aisle…
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Analysis and FeaturesThe other swindle of the year: manuka honey
With manuka honey prices hitting record highs (as much as £45 per jar), we reported a clampdown on discerning thieves…
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Analysis and FeaturesTV Personality of the Year: Malcolm Walker
He started the year with a round of disastrous Horsegate-related appearances including a cataclysmic appearance on Panoram…
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Analysis and FeaturesU-turn of the year: plain packs
The PM is a fan of plain packs so it was a surprise when in June the government said it was putting plans on hold…