Long reads – Page 293
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Analysis and Features
Sports nutrition performance slows as VAT is slapped on
For a category hit by VAT last October, sales of sports nutrition products look surprisingly healthy at first glance…
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Analysis and Features
Batteries look for spark
An 8.2% hike in the average price of a battery to 77p depressed volumes a whopping 8.8%…
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Analysis and Features
Home baking craze fails to stop slump in BSM sales
The Great British Bake Off looked like a huge opportunity for the BSM category…
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Analysis and Features
Bread: Kingsmill closing in on Hovis
Kingsmill has carved itself a thicker slice of the bread market – at the expense of arch-rival Hovis…
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Analysis and Features
Household: Dettol on the attack (and not just on germs)
With innovative brand extensions and hefty ad spend, the likes of Dettol and Domestos are thriving…
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Analysis and Features
Canned Food: Has Beanz? Heinz hit by £16m sales slump
Britain’s off the beans. We’ve forked out £20.8m less on them in the past year than in 2012…
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Analysis and Features
OTC: Sniffles and coughs help sales flourish
That long, cold winter followed by a blistering summer has given over the counter a much-needed shot in the arm…
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Analysis and Features
Paper products: Brands lose out in nappy sales stinker
We may have seen a 23% hike in births over the past decade but that hasn’t stopped the nappy market from having a stinker…
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Analysis and Features
Oils: Lack of rain in Spain falls mainly on oil
The lack of rainfall last year on the olive groves of Spain decimated the year’s harvest…
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Analysis and Features
Laundry: Conditioners bring comfort to detergent category
As value and volume sales of detergents drained away, fabric conditioners enjoyed a renaissance…
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Analysis and Features
Petfood sales increase sets tails wagging
The dogs had their dinner and the cats got their cream – as sales in the category returned to value and volume growth…
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Analysis and Features
Personal care sales cause a bit of a stink
What a whiffy lot we are. Bar soap sales have fallen 4.2% on volumes down 6.9% in the past year…
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Analysis and Features
Pasta, rice & noodles: Noodles and pots hit spot, unlike pasta
Convenience-seeking consumers have been really using their noodles this year… or more accurately eating them…
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Analysis and Features
Dairy drinks: Milking the return of value growth
After last year’s farmer protests and mega M&A deals, 2013 brought some much-needed calm to the milk sector…
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Analysis and Features
Bagged snacks: Sharing bags take a bigger bite of the market
The disastrous 2012 potato crop flattered the fiercely competitive bagged snacks market but sharing has huge currency…
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Analysis and Features
Biscuits: It's a Rocky road, but Belvita is flying
Britain has well and truly woken up to the concept of biscuits for breakfast…
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Analysis and Features
Cereals: Brits go potty for porridge with Quaker
Porridges, mueslis and granola ruled the roost in cereals in 2013…
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Analysis and Features
Ice cream: lolly sales soar in summer heat, but tubs stand still
Ice cream has been a game of two halves – the hot summer fuelled a boom in handheld, while tubs were left on the (freezer)…
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Analysis and Features
Savoury pastry sector has pasty look as sales slip 7%
It would be easy to blame the woes of the savoury pastries market on horsegate, but the reality is somewhat more complex…
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Analysis and Features
Soft drinks: Bottled water sales return with a splash
In 2009, after campaigning from green lobbyists, annual bottled water sales fell 9%. Now, it seems, all is forgotten…