Long reads – Page 318
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Analysis and FeaturesWhich sponsors won and who stands to win?
Team GB’s heroes delivered in London - and their sponsors felt the benefit. But what opportunities remain now the flame is out?
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Analysis and FeaturesWheat price worries haven't hit the supermarkets... yet
All the warning signs are there. Wheat prices in London and Paris have leapt by a third in just a month…
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The Big Interview'Plain packs for tobacco is a step too far'
As the tobacco trade faces up to yet another battle, this time it’s different, says JTI boss Martin Southgate.
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Analysis and FeaturesPaddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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Analysis and FeaturesThe candymen can: mults plot American revolution
Is a lack of innovation from UK manufacturers the key to our growing hunger for ‘weirder’…
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Analysis and FeaturesThe campaigners who want a Tesco in their town
The Nimbys have got competition. From the Western Isles to Wiltshire, action groups are clamouring for the supermarkets to come to their towns.
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Analysis and FeaturesRetailers remain chastened by their Workfare experience
Muddle of government initiatives is branded ‘a jigsaw without a picture’ despite High Court giving notorious scheme the all-clear.
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Analysis and FeaturesWheat prices soar to leave bakers fearing rerun of 2010
Bread makers are bracing themselves for a possible repeat of 2010, when failed harvests and export bans sent grains prices soaring…
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Analysis and FeaturesWhy Olympic sponsorship is a marathon, not a sprint
Some Olympic sponsors are losing market share despite massive outlay - but does that mean they have been run off the track?
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Analysis and FeaturesEven better than the reality thing
Walkers and Tesco are among a host of brands to have embraced augmented reality. Others are sure to follow. So if the last decade was all about reality TV, will the next be about AR?
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Analysis and FeaturesDairy protests fail to make a splash with younger people
The farmers’ campaign has successfully harnessed social media but the impact on younger people…
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The Big InterviewWalking back to happiness
After a prolonged bidding war, Malcolm Walker is back on top at Iceland. He talks candidly to The Grocer about the deal…
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Analysis and FeaturesPrice promos slash inflation at big four to a mere 1.6%
The BRC said food price inflation had crashed to a two-year low of 3.1%. Well, it’s even better than that.
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Analysis and FeaturesLower crude oil price eases cost of nappies
Falling crude oil prices have already brought relief to motorists and buyers of plastic packaging…
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Analysis and FeaturesWould it be Dotty to drop Every Little Helps?
With a hot new ad agency, what can Tesco do to turn its fortunes around? Could it drop its famous strapline?
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The Big Interview'We want the biggest basket in the sector'
Spar’s managing director Debbie Robinson talks about ethics, pricing, seasonality, store concepts - and taking suppliers to task.
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Analysis and FeaturesUS drought sparks new fears for soya prices
As the drought in the US Midwest continues to worsen, attention is once again shifting back to the soybean market…
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Analysis and FeaturesPromotions fall as multiples get set for Olympic bonanza
The countdown to the Olympics saw featured space promotions elbowed out in three of the top five this week…
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Analysis and FeaturesWhat will it take to put a lid on Britvic’s recall woes?
Britvic’s handling of the Fruit Shoot crisis has been swift and effective. Now comes the job…
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Analysis and FeaturesHitting the wall: what next in the race to reduce salt?
Food companies say they can’t cut salt levels any further. Health campaigners…