Long reads – Page 331
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Analysis and Features
Brands target gamers
The video game market is worth billions - but it’s still largely untapped by food & drink brands. With a growing number of pioneers putting gamers in their sights, however, that’s steadily changing.
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Analysis and FeaturesOur aim is to get to one billion tiny tummy touch points
Ella’s Kitchen founder Paul Lindley, this week’s Guest Editor of The Grocer, talks to Ian Quinn about thriving in a recession, and going global
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Analysis and Features
Seasonal cuts kick of - but they’re not as good as 2010
The Christmas trading season has brought the usual price cuts in the supermarkets, but the discounts are not as big as last year.
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Analysis and FeaturesEco-friendly paper bottles: the shape of things to come?
It is lightweight, stylish, and has already been gracing milk chillers in Asda. Can the GreenBottle to replace glass?
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Analysis and FeaturesCoalition urged to deliver policies to kickstart growth
Food and drink industry leaders are calling on the government to come up with a revamped growth strategy. How will it respond?
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Analysis and FeaturesIs this new carbon reduction table just a load of hot air?
A new Environment Agency table that names and shames food companies for their energy use has been branded “pointless”. Is it, asks Beth Phillips
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Analysis and FeaturesXmas Crackers
Take one celebrity, add kids, tinsel and a lot of packshots. Throw in fake snow and a festive jingle and hey presto - a Christmas TV ad! So how does the class of 2011 rate? We commissioned a survey, trawled web forums and spoke to ad industry execs to find out.
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Analysis and Features
Are rocketing firework prices coming back down to earth?
Bonfire Night, Diwali and (soon) New Year’s Eve - fireworks are again burning holes in pockets. But their sky-high wholesale costs look like they might fall, says Robert Mile
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Analysis and Features
Still speeding ahead
As the economy stalls, many UK suppliers are stuck in first gear. But a few are powering on. Who are they - and how have they kept the momentum up
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Analysis and Features
Promotions soar as big four buff their value credentials
The big supermarkets have upped their promotional game once more in November – pushing the limits of available space in stores.
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The Big InterviewA tough nut to crack
Ferrero Rocher wants to double its UK business in the next five years - but UK MD Christian Walter says the ambassador will not be required.
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Analysis and FeaturesHelping the Heroes
Growing numbers of suppliers and retailersare supporting the charity Help for Heroes. And backing our boys abroad can also shore up brand loyalty as consumers tighten their belts
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Analysis and FeaturesIt’s Goldenballs! (Just don’t mention those fish fingers..)
His GO3 franchise was swiftly sent off by supermarkets, so is David Beckham really such a great ambassador for Sainsbury’s? Charlie Wright reports
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Analysis and FeaturesThe supply chain gets set for a faster, fitter, leaner future
The major players are getting to grips with forging a supply chain that has radically reduced lead times and far less stock held in depots.
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Analysis and FeaturesLucozade Energy Cola
The new drink, which will not be so firmly associated with sport as other variants, will help to expand the appeal of the Lucozade Energy brand
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Analysis and FeaturesBooker's blueprint for the future
Booker’s depots are changing fast, with a host of new initiatives set to transform the C&C giant’s offer across its estate.
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Analysis and FeaturesWhat's the deal with Tesco's resurgent discount ranges?
Tesco has trebled the number of lines in its discount dairy brand. What does that say about its own-label strategy?
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Analysis and Features
Turkey shoots up as suppliers struggle against grain prices
As producers feel the strain of another year of rising grain costs, consumers could find it more expensive to gobble turkey this Christmas. Juliz Glotz reports
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Analysis and FeaturesAunt Bessie's special roast potatoes basted in duck fat
The new roasties will provide a premium festive twist to the Christmas menu
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Analysis and FeaturesLevi Roots: still music to the ears of its branded partners
From Dragons’ Den to a £30m food and drink empire, Levi Roots’ Reggae Reggae brand keeps on expanding. But is it overextending itself? Vince Bamford reports