Long reads – Page 198
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Analysis & FeaturesCreative challenge: can sugar be a virtue for soft drinks?
Can energy drinks be advertised without boobs and extreme sports? Is there such as thing as a relaxation drink? And can sugar ever be a virtue? We’ve asked creative agency RPM to find out…
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Analysis & FeaturesHas the great sugar cull been enough to rescue kids drinks?
Last year Tesco delisted a raft of added-sugar kids’ fruit juice drinks. So what impact has this had on sales?
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Analysis & FeaturesSpar buyer: 2015 was a 'wake-up call' to soft drinks industry
Nichola Borg expects full-sugar drink ranges to reduce earlier than expected following the Chancellor’s sugar tax announcement
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Analysis & FeaturesPepsi Max Cherry sweetens sales in sugar-battered market
No sugar Pepsi Max delivers 12.4% growth for Britvic as rival Coke’s sales go flat
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Analysis & FeaturesTop 10 global launches: algae drinks to high-caffeine cola
With the help of Mintel, we’ve scoured the globe to find the best soft drinks innovations. Here’s what we came up with…
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Analysis & FeaturesCraft pop sales sparkle as 'discerning' drinkers stock up
Small batch brands are cashing in as the craft scene spreads to soft drinks. But can mainstream players do craft?
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Analysis & FeaturesCoke splashes the cash as ad spend soars to £30m
Soft drinks brands are pouring money into traditional advertising with spend up 51.4%
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Analysis & FeaturesBottled water continues to boom as drinkers go posh
Bottled water sales are overflowing with all top 10 plain water brands in value and volume growth. So will Osborne’s sugar tax further whet consumers’ appetite for the natural stuff?
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Analysis & FeaturesNissin partnership three years in making
Premier began a concerted search for an international partner as far back as summer 2013
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Analysis & FeaturesThe EU: the good, the bad and the bendy
What did the EU ever do for us? We assess some of the key pieces of legislation affecting grocery over the last 50 years
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Analysis & FeaturesSoft drinks left carrying the can with sugar levy
With 54% of soft drink SKUs set to be subject to the sugar levy how will suppliers respond?
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Analysis & FeaturesLamb prices pick up for an early Easter
After falling to such low levels they sparked protests last year, UK lamb prices have increased in the run up to Easter
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Analysis & FeaturesMarketing to mums in 2016
Patronising stereotypes may persist but there is growing momentum to address the subtler realities of being a new parent
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Analysis & FeaturesBreak silence on food crime, industry told
Not enough intelligence sharing, warns National Food Crime Unit
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Analysis & FeaturesHow to get a listing and lose one: lessons from the trade
Conference advises to stop worrying and love those range reviews
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Analysis & FeaturesThe disrupters: the best businesses shaking up grocery
Disruptive is the hottest buzzword in business. Veering out of leftfield, a disruptive business is innovative and clever
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Analysis & FeaturesRetailers ramp up multibuy deals on sweet Easter treats
Easter is early this year, and retailers have responded with a marked increase in promotional activity on sweet treats
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Analysis & FeaturesCheap oil brings 5% drop in farm inputs
The falling cost of key inputs offset some of the price cuts seen by dairy, pork and sheep farmers
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Analysis & FeaturesBritain's Biggest Brands 2016
Market headwinds have led to a £400m decline for the top 100, but some are still sky high. How?
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Analysis & Features18 - Robinsons
A tough year for Britain’s biggest squash brand, which has seen its SKU count reduced in the supers