Long reads – Page 235
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Analysis & Features
Crowdfunding: the advantages and the risks
More and more fmcg start-ups are turning to crowdfunding to raise cash. So what makes a successful crowdfunding bid?
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Interviews
Poundland CEO Jim McCarthy: the Big Interview
The £55m deal for rival 99p Stores is on hold while the CMA investigates. So what does Jim McCarthy plan in the meantime?…
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Analysis & Features
Lamb price crash not due to New Zealand imports
UK lamb prices plummeted by 20% in the last two weeks of April – prompting British farmers to hit out at New Zealand impor…
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Analysis & Features
How First Milk plans to get itself out of a tight corner
There’s no doubt First Milk is in need of a turnaround, and it was always clear a new CEO would mean significant changes for the business
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Analysis & Features
Ambient & Chilled Dips
A “nice alternative to mango chutney”, said our expert judges…
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Analysis & Features
Ambient & Chilled Soup
Consumer panellists awarded this soup a perfect score for its attractive packaging, chunky texture and tasty flavours…
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Analysis & Features
Bakery - Smaller Cakes & Muffins
Our judges called these muffins innovative, while consumers thought they had a “light and fluffy” texture…
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Analysis & Features
Bakery: Sweet In-store
Over two thirds of consumers thought this in-store bakery product better than similar equivalents…
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Analysis & Features
Biscuit
The biscuits had a “really lovely smell of lemon” and a “melt in the mouth” texture…
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Analysis & Features
Boxed Confectionery
Almost nine out of 10 consumers thought this sugar confectionery product offered something new…
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Analysis & Features
Bread - Accompaniment
This product was “visually great”, said our expert judges…
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Analysis & Features
Bread - Cobs, Rolls & Wraps
A “brilliant, worthwhile” idea was how our expert judges felt about this bread…
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Analysis & Features
Bread - Packaged
Consumers thought this bread was attractively packaged and had “rustic appeal”…
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Analysis & Features
Cheese - Continental
Our expert judges were impressed with this new and different idea…
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Analysis & Features
Children's Food & Drink
This toddlers’ product prompted a high level of interest from parents…
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Analysis & Features
Chilled Family Desserts
Almost nine out of 10 consumers thought this dessert (£4/622g) brought something new and different to the category…
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Analysis & Features
Chilled Individual Desserts
Consumers were attracted by the ‘100% British Milk’ flash…
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Analysis & Features
Chilled on the Go
At £3 for 198g, consumers thought this was great value for money…