Long reads – Page 277
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Analysis & Features
Relishes & Chutneys
This 160g jar of cornichons (rsp: 99p) went down particularly well with consumers.
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Analysis & Features
Rice, Pasta & Noodles
A particular hit with our 18 to 34-year-old consumer testers…
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Analysis & Features
Savoury Pies
Consumers felt the home-made appearance of this steak pie would attract shoppers in store.
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Analysis & Features
Morning Goods
This 260g pack of crumpet fingers (rsp: £1) was “an exciting twist”.
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Analysis & Features
Ambient & Chilled Soup
It was as much the packaging as the £1.99 price tag that attracted consumers to this chilled chowder.
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Analysis & Features
Frozen Cheesecakes
“Quality and indulgent”, Aldi’s £1.99 Specially Selected frozen cheesecake delivered well.
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Analysis & Features
Frozen Pizza
Our expert and consumer judges alike felt Aldi’s £1.99 420g pizza was excellent value.
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Analysis & Features
Frozen Ready Meals & Meal Centres
This colourful packaging would stand out in the freezer, said consumers.
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Analysis & Features
Frozen Vegetable Dishes
These crispbakes contained a tasty curry and large chunks of paneer.
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Analysis & Features
Fruit Juices
The first drink in this category ever to score the maximum 50 points in consumer tests…
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Analysis & Features
Ham Slices
Lidl’s 200g selection looked “attractive and luxurious”, according to consumers.
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Analysis & Features
Home Baking
This £1.30 ready-made and rolled dough also won plaudits for being easy to use.
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Analysis & Features
Ice Cream & Frozen Yoghurt
Vibrant packaging and tasty, on-trend flavours impressed judges of this frozen yoghurt.
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Analysis & Features
Jams, Spreads & Honey
Just the name of this sauce had many consumers declaring they would buy this.