Long reads – Page 50
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Analysis & Features
What’s coming up for grocery in 2022?
We may be waving goodbye to a turbulent and eventful 2021, but some of its most disruptive forces will be here to stay. Here are 2022’s biggest events to keep your eye on.
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Analysis & Features
Seven of the most impactful grocery PR stunts of 2021
They say there’s no such thing as bad publicity. For reasons both good and bad, these brands made headlines with some particularly bold PR stunts this year. Here’s our pick of the most effective ones from 2021
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Analysis & Features
Five unmissable long reads on food and drink in 2021
It’s been a big year for the food and drink sector. Omicron aside, 2021 has brought ongoing Brexit challenges, new technology, rapidly evolving shopping habits and the arrival of new power players.
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Analysis & Features
The most bizarre NPD to roll out in 2021
We’re not sure what product development teams were drinking this year, but we want some. Retailers might have spent much of the year slimming ranges to prioritise supply, but supply chain chaos couldn’t stop brands coming out with an array of weird and wonderful launches – some of which were ...
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Analysis & Features
16 of the biggest moments in grocery in 2021
Serial shortages, Amazon’s arrival and Aldi’s efforts to #FreeCuthbert – 2021 was never dull.
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Analysis & Features
10 challenger brands that smashed their crowdfunding targets in 2021
From plant-based to meat snacks and CBD to canned wine, here are the start-ups that exceeded expectations during crowdfunding rounds in 2021
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Analysis & Features
The 10 most popular posts on our NPD Instagram in 2021
This year reaching the milestone of 30k followers, The Grocer’s Instagram feed has become a destination for consumers to seek out the newest foodie launches. Here are the 10 most popular from 2021
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Analysis & Features
Top Campaigns: the 50 best brand adverts of 2021
In an emotionally torrid 2021, consumers lapped up ads with humour, heart and hopeful messages. Here’s our pick of the best campaigns from 50 categories.
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Analysis & Features
Top Campaigns 2021: how brands put the fun back into advertising
Real life was miserable enough this year. It meant Brits wanted ads that made them smile, had humour, or even a positive ethical message
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Analysis & Features
Top Products 2021: grocery’s fastest falling products and categories this year
Products and categories that were popular at the height of the pandemic have taken a hit this year
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Analysis & Features
Top Products 2021: grocery’s fastest growing products and categories this year
Drinks dominate this year’s fastest-growing list. But one unexpected product has taken a leap
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Analysis & Features
Top Products 2021: the top launch in every grocery category this year
Each of the 48 categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2021. Here we list every Top Launch and why we chose it.
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Analysis & Features
James Hall cyberattack: what happened and what are the lessons?
The Spar wholesaler is counting the cost after 300-plus stores were affected
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Analysis & Features
As Carlsberg ditches London Fields, is the craft beer boom over?
When Carlsberg snapped up trendy London Fields in 2017, craft beer was booming. So what does its sale tell us about the market in 2021?
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Analysis & Features
Sauces – cooking 2021: home cooks keep sauces in good shape
Cooking sauces were always going to struggle against the tough comparables of last year
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Analysis & Features
Personal care – male grooming 2021: men on the move return to grooming
With suppliers eyeing a revival, it’s brands with a posher offer that are standing out across the larger male grooming category
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Analysis & Features
Meat-free 2021: challengers clean up with fake meats
How much meat is really in that sausage? ‘None’ is increasingly the correct answer
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Analysis & Features
Oils 2021: sales slowing as inflation takes hold
Seven of the top 10 brands are in value decline now Brits are once again eating out and on the move
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Analysis & Features
Confectionery – sugar 2021: mints, gum & sweets show slow recovery
The past year has left a sour taste in the mouths of candy suppliers
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Analysis & Features
Personal care – oral 2021: health trend hikes sales of mouthwash
Brits have said bye-bye to bad breath, snapping up an extra 2.6 million packs of mouthwash over the past year