Long reads – Page 152
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Analysis & Features
Can Goodness Knows take a chunk out of the 'lifestyle' snacking market?
Mars’ fruit and nut bar launch aims to tempt new shoppers into the category
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Analysis & Features
Goodness Knows activity pushes Mars into top 10 promoters
Mars ramped up promotions in the mults as it prepared for the launch of its first new UK impulse brand in 20 years
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Analysis & Features
Record high butter prices 'unlikely to ease' for months
Manufacturers are unlikely to see butter wholesale prices ease for ’at least a few months’
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Analysis & Features
The big supplier scam: how online fraudsters swindle suppliers
Fraudsters are getting more sophisticated in their attempts to swindle product out of suppliers, so what is the best way to catch the perpetrators?
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Analysis & Features
How Unilever is changing the way it’s bringing new products to market
In an update on its first-half results, Paul Polman and co shared insights on how the new Connected 4 Growth programme is changing NPD processes worldwide
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Analysis & Features
Five contemporary ads that would risk the ASA’s wrath
We take a look at recent ads that may fall foul of the regulator’s proposals to combat sexism
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Analysis & Features
Guilty pleasures: How can sweets get the feel good factor?
Is Britain becoming a nation of secret eaters?
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Interviews
The big interview: Glenn Caton of Mondelez on Brexit and cyber attacks
Various pressures, from Brexit to a serious cyber attack, are hitting Mondelez from all angles
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Analysis & Features
Superpig: is gene-edited swine just GM by another name?
Pigs fighting off deadly disease are just one of the things made possible by gene editing. So what is it? Should we be worried? And is this GM by any other name?
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Analysis & Features
Alpro to harvest first soybean in Belgium
Belgian soybeans will be harvested for the first time this year
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Analysis & Features
Claudi & Fin Greek Style Frozen Yoghurt Lollies: acid test
Claudi & Fin set out to make lollies with fewer calories than an apple
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Analysis & Features
Sausage, bacon and pork price hikes outpace rest of meat
Supermarket prices for bangers, bacon and fresh pork products are surging
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Analysis & Features
Tesco-Booker merger: why the CMA’s phase two review will come down to 350 hotspots
The CMA has identified 350 local areas around the country where there is an overlap
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Analysis & Features
How an ambitious Danish start-up plans to get fmcg brands into China – and why it’s moving to London
Shobr has just secured investment from China and moved its HQ to Mayfair. Now it has its sights on Asia
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Interviews
The big interview: Christian Härtnagel
Christian Härtnagel has big plans to drive the fastest growing supermarket in the UK even harder
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Analysis & Features
OC&C Global 50: Tobacco's lessons for the fmcg industry
It comes as little surprise that tobacco is the again the standout performer in the fmcg universe - what lessons can the rest of the industry’s learn from tobacco’s enduring success?
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Analysis & Features
OC&C Global 50: M&A lever yet to be pulled
Forecasts of 3G Capital’s rivals reacting to its deal-making with large-scale consolidations of their own have come to very little as Global 50 M&A slumped last year
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Analysis & Features
OC&C Global 50: Commodities provide bottom line solace
The headline growth picture for the Global 50 is unremittingly grim, but there was some solace for the world’s biggest fmcg suppliers when it came to the bottom line.
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Analysis & Features
OC&C Global 50 2017: Can zero equal hero?
Is zero-based budgeting (ruthless cost cutting) the required method for boosting margin now?