Long reads – Page 156
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Rankings22 (26) Arla
Having decided to bring most of its portfolio under the masterbrand in 2015, Arla took its strategy one step further last
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Rankings24 (24) Wrigley's
Britain’s biggest gum brand has been left with a nasty taste in its mouth
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Rankings25 (30) Innocent
An emphasis on NPD helped Innocent crack the juices and smoothie market in 2017
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Rankings27 (25) Robinsons
As kids’ soft drinks fall under scrutiny from the health lobby, Robinsons has set its sights on adults
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Rankings28 (31) Lindt
Lindt added an extra £16.7m to its sales last year – no mean feat in a hugely competitive category
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Rankings29 (27) Galaxy
Galaxy has continued on a downward trajectory, with 17.4 million fewer units shifted last year
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Rankings30 (28) Tropicana
Being ousted from its position as the biggest juices and smoothies brand by Innocent must have stung
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Rankings32 (36) Weetabix
Weetabix has delivered growth of £6.9m, shifting an extra 1.9 million packs
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Rankings33 (32) Pedigree
Poor old Pedigree has been left out in the cold as pet owners have been encouraged to trade up
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Rankings34 (47) Alpro
After racking up a whopping 19% sales boost the previous year, Alpro’s seemingly unstoppable growth began to slow in 2017
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Rankings36 (37) Doritos
Doritos can’t afford to lose custom in the UK. Its value growth is somewhat deceptive
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Rankings37 (42) Young's Seafood
Frozen fish prices are rising fast. So although Young’s has sold about a million fewer units, value is still up
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Rankings38 (56) Monster
Coca-Cola European Partners’ energy brand has added £32m to its sales this year
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Rankings39 (37) Jacobs
A slip in value belies a fall of nearly 7 million units (4.4%) for the Jacobs
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Rankings40 (40) Maltesers
Being one of the poster boys for shrinkflation heralded a mediocre year for Maltesers
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Rankings41 (42) Haribo
Feeling the pinch of the war on sugar, the brand has ventured into reduced sugar varieties