Long reads – Page 157
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Rankings34 (47) Alpro
After racking up a whopping 19% sales boost the previous year, Alpro’s seemingly unstoppable growth began to slow in 2017
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Rankings36 (37) Doritos
Doritos can’t afford to lose custom in the UK. Its value growth is somewhat deceptive
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Rankings37 (42) Young's Seafood
Frozen fish prices are rising fast. So although Young’s has sold about a million fewer units, value is still up
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Rankings38 (56) Monster
Coca-Cola European Partners’ energy brand has added £32m to its sales this year
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Rankings39 (37) Jacobs
A slip in value belies a fall of nearly 7 million units (4.4%) for the Jacobs
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Rankings40 (40) Maltesers
Being one of the poster boys for shrinkflation heralded a mediocre year for Maltesers
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Rankings41 (42) Haribo
Feeling the pinch of the war on sugar, the brand has ventured into reduced sugar varieties
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Rankings42 (46) Kinder
Kinder managed to bag an extra £2.2m in value last year, largely due to average price increases of 3.4%
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Rankings43 (39) John West
John West netted £4.2m less than last year, despite average price rises of more than 25p across its range
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Rankings44 (33) Pringles
Pringles’ famous ‘once you pop you can’t stop’ slogan looks shakier in 2018 than ever before
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Rankings46 (35) Whiskas
In what Whiskas describes as a “challenging and ever-changing” petfood market, sales slipped more than £15m
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Rankings47 (51) Magnum
A focus on innovation helped Magnum drive far more impressive growth in 2017 than the measly 0.5% it managed the year before
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Rankings48 (44) Ariel
Another casualty of the declining laundry category, Ariel suffered an 11.9% fall in volume
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Rankings49 (55) Quorn
Few trends have exploded so spectacularly in the past year as the plant-based diet
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Rankings50 (41) Volvic
Volvic has blamed “distribution decisions” by Tesco, Asda and Morrisons in 2016 for sliding sales
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Rankings51 (58) Fanta
Over the past year, Brits have glugged down an extra 23.2 million litres of the stuff
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