Long reads – Page 170
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Analysis & FeaturesTop Campaigns of 2016
Everyone loves talking about the Christmas ads, but which one does The Grocer think is the best? Let’s not ignore the rest of the year either
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Analysis & FeaturesStory of the year: love it or hate it, Brexit happened ...
It wasn’t until October that the ramifications of Brexit really hit home for food and drink
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Analysis & FeaturesIntrigue of the year: what did Ronny do wrong?
Lidl replaced charismatic German with 34-year-old Härtnagel
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Analysis & FeaturesSocial media froth of the year: Sainsbury's #sandwichgate
Woe betide anyone that comes between a Brit and their sandwich
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Analysis & FeaturesConfession of the year: Mars admits Dolmio makes you fat!
Mars created a media storm by recommending some of its cooking sauces should only be eaten weekly
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Analysis & FeaturesDisintermediation of the year: Unilever and Dollar Shave Club
Cutting out the middleman doesn’t just appeal to trendy new startups
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Analysis & FeaturesRecall of the year: Mars acts fast on plastic problem
One pesky piece of plastic proved a spanner in the works for Mars in February
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Analysis & FeaturesCrisis of the Year: Ferrero
The Sun revealed Ferrero was using child labour in Romania to assemble Kinder Egg toys
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Analysis & FeaturesShrinker of the year: Toblerone loses triangles
Tabloids have been obsessed with chocolate’s vanishing act for years
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Analysis & FeaturesDumbest discounter of the year: EasyFoodstore
EasyFood is comfortably one of the oddest extensions for someone who has always shown business savvy
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Analysis & FeaturesBandwagon jumper of the year: protein sweets
With producers cramming extra protein into pizzas, porridge oats and pancakes, it’s a wonder we aren’t all weightlifting
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Analysis & FeaturesDeal of the year: Sainsbury’s and Argos
Why would Sainsbury’s CEO Mike Coupe pay so much for Argos, a struggling 1980s brand that has a different demographic?
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Analysis & FeaturesBabyfood bust up spans from EU to Beijing
It’s been an unpredictable 2016, but Ella’s Kitchen still dominates the babyfood category
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Analysis & FeaturesBagged snack sharing deals impact value
The familiar narrative of Brits ditching fried potato crisps in favour of alternatives isn’t quite so cut and dried
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Analysis & FeaturesThe hard cell: battery price rises on NPD
Sure, the numbers are flat, but they belie big changes in the batteries market
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Analysis & FeaturesA blinder for beer as cider brands sour
Don’t let the fact that food & drink’s fastest falling brand is a lager (Carlsberg, down £73.6m) fool you
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Analysis & FeaturesBiscuits take a bashing as sales crumble
Brits have reined in spend when it comes to biscuits, with £25.5m wiped off category value
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Analysis & FeaturesCould Brexit end the era of cheap bread?
Prices could be about to change direction, says Warburtons innovation director Darren Littler
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Analysis & FeaturesAs BSM slides is 'Sprexit' on the cards?
It’s time for Sprexit. So said City analysts SocGen in July as they urged Unilever to sell off its struggling spreads
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Analysis & FeaturesHealthy lines steal a bigger slice of cakes
Cake sales have gone soggy. The £30.4m rise we reported a year ago is a distant memory