Long reads – Page 172
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Analysis & Features60: Lenor
Without pricier lines such as Unstoppables, Lenor’s £14.3m loss would be even greater
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Analysis & Features61: Bisto
A slip for the Bisto kid. Sales are down 11%, wiping £10m off its fortunes
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Analysis & Features63: Kenco
Sales of Kenco coffee fell by 5.6% in volume in 2016, as consumers continue to switch away from standard instant
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Analysis & Features65: Dolmio
After Mars’ health warning in April that your Dolmio Day should be just once a week, consumers turned away in droves
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Analysis & Features67: Quaker Oats
Quaker Oats is innovating hard to overcome its sales slump with a host of gluten-free NPD
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Analysis & Features69: Maynard Bassetts
This is the ‘super-brand’ created in February 2016 with the Mondelez merger of Maynards and Bassetts
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Analysis & Features70: Schweppes
Schweppes faced continuing decline in lemonade sales combined with strong competition from younger mixer brands
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Analysis & Features71: PG Tips
Unilever’s tea brand (Britain’s biggest) has lost £11.2m, thanks to the decline in sales of black tea
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Analysis & Features74: Chicago Town
Chicago Town slipped by £2.3m despite a new TV ad trumpeting the ‘Ultimate Pizza Hit’
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Analysis & Features76: Anchor
Cheddar sales dropped like an, er, anchor in 2016 after the brand lost all of its supermarket listings bar Asda
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Analysis & Features78: Pizza Express
Pizza Express’ sales increased by almost £200k after its debut in frozen with 11 Artisana products in Iceland
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Analysis & Features85: Dettol
Dettol cleaned up with growth of more than £2m after Reckitt Benckiser expanded its fragranced disinfection sprays
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Analysis & Features89: Kettle
Covering all bases is a winning strategy for sharing brand Kettle, outperforming the singles market with sales up 11.8%
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Analysis & Features1. Why canned food must lift the lid on modern NPD - video
In this video summary, we take a look at the performance of the multi-billion pound canned goods category. Sales are down 3.1%, so what’s going on?
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Analysis & Features1: Coca-Cola
Britain’s biggest brand has suffered the year’s third biggest loss, losing a painful £37.2m…
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Analysis & Features2. New formats dominate our ambient global NPD picks - gallery
Pouches, cartons and even tubs encroach on canned & ambient aisles across the globe, as our top 10 global NPD picks demonstrate. Check out what made the list here…
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Analysis & Features2: Warburtons
The age of cheap bread is ending as British bakers are forced to fork out more for their wheat
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Analysis & Features3. Creative challenge: will self-heating cans ever be red hot?
Self-heating cans haven’t really taken off in the UK. We’ve tasked creative agency PSONA with changing that. Here’s what they came up with…