Long reads – Page 210
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Analysis & FeaturesRevealed: The hottest ice cream launches of 2015
With the help of IRI, we’ve crunched the numbers on ice cream’s biggest innovations in 2015. So who’s made the top three?
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Analysis & FeaturesIce cream brands slash ad spend by 11.8%
The category’s biggest advertisers splashed out £13.9m on traditional advertising as Magnum cut spend by nearly half
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Analysis & FeaturesGPI: Morrisons cuts hard again but deflation is now easing
The Grocer Price Index, collated by Brand View from more than 61,000 items across the big four, inched down –2.8% in the month to 1 April
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Analysis & FeaturesManufacturers urged to lock in low dairy prices
Food manufacturers keen to take advantage of low global dairy prices should act quickly and buy now
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Analysis & FeaturesCan Tesco whet appetites for paying by mobile phone?
Though use of Apple Pay has been slow, Android and Samsung have both announced new apps in recent weeks
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Analysis & FeaturesHow 2 Sisters/Dunbia will reshape red meat supply
What would the merger mean for both parties and the red meat market as a whole?
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Analysis & FeaturesCan convenience cover the cost of the national living wage?
Nine months after the chancellor first announced a higher wage for British workers it’s time for c-stores to pay up
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Analysis & FeaturesNational Convenience Show 2016
As the mults muscle in on convenience, indies need to up their game. NCS shows how they can win
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Analysis & FeaturesTrufflehunter: digging for white truffle treasures
A truffle costing £2,000/kilo? At first Nigel Whitehouse thought it must be a joke. But now he’s taking it seriously
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Analysis & FeaturesVanilla price rockets as yields shrink and demand grows
The cost of vanilla has skyrocketed over the past 12 months
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Analysis & FeaturesBritain's 100 biggest fmcg advertisers
In 2015, fmcg advertisers splashed out on both traditional and digital. Should they take a more holistic approach?
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Analysis & FeaturesAs BHS is saved, doesn't it just show rents are too high?
Blaming landlords isn’t fair. In fact, despite the growth of online shopping the high street is increasingly healthy
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Analysis & FeaturesFarms range provenance is 'very very clear' says Tesco
Tesco UK CEO Matt Davies defends new Farm brands after attacks
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Analysis & Features10 Things You Need To Know About... Soft Drinks
In the latest instalment of our series of digital features we reveal what consumers really think about the soft drinks tax and how concerns over sugar are already impacting the category
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Analysis & FeaturesMore than half of Brits support sugar tax... but will it work?
As the taxman chases soft drinks, a poll for The Grocer raises questions over how effective the sugar levy will be…
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Analysis & FeaturesCreative challenge: can sugar be a virtue for soft drinks?
Can energy drinks be advertised without boobs and extreme sports? Is there such as thing as a relaxation drink? And can sugar ever be a virtue? We’ve asked creative agency RPM to find out…
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Analysis & FeaturesHas the great sugar cull been enough to rescue kids drinks?
Last year Tesco delisted a raft of added-sugar kids’ fruit juice drinks. So what impact has this had on sales?
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Analysis & FeaturesSpar buyer: 2015 was a 'wake-up call' to soft drinks industry
Nichola Borg expects full-sugar drink ranges to reduce earlier than expected following the Chancellor’s sugar tax announcement
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Analysis & FeaturesPepsi Max Cherry sweetens sales in sugar-battered market
No sugar Pepsi Max delivers 12.4% growth for Britvic as rival Coke’s sales go flat
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Analysis & FeaturesTop 10 global launches: algae drinks to high-caffeine cola
With the help of Mintel, we’ve scoured the globe to find the best soft drinks innovations. Here’s what we came up with…