Long reads – Page 244
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Analysis & Features
Sourced Market has found a platform for success at St Pancras
Since arriving at St Pancras station in 2009, Sourced Market has gone full steam ahead
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Analysis & Features
Seaweed: the new coconut? IFE showcases food trends
Popcorn and coconut products are still hot – but seaweed is making an impact, alongside seed drinks and veggie caviar
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Analysis & Features
M&S defies price war headwinds, but for how long?
The long-awaited rebound in general merchandise has understandably dominated coverage of Marks & Spencer’s full-year trading numbers, but the continued growth in food is no less notable.
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Analysis & Features
City News
By lunchtime, Real Good Food shares had collapsed 20.6% since the market opened to 33.3p
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Analysis & Features
Top 100 fmcg advertisers 2015
Not everyone was cutting back in 2014. In the retail category, spend on traditional advertising channels grew 3.5% year on year, according to Ebiquity.
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Analysis & Features
YouTube: a serious vlogging opportunity for brands
Over a billion people watch YouTube every day and a staggering five hours of video are uploaded every second, so even a niche product can find a huge audience to advertise to
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Analysis & Features
Cadbury promotes most but Easter deals decline overall
There has been an 8% drop in deals in featured promotional space in the run up to this Easter
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Analysis & Features
McVitie's DeliChoc: acid test
Launched in the UK this year, DeliChoc originated in France and Belgium as part of United Biscuits’ Delacre portfolio…
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Analysis & Features
10 things you need to know about... soft drinks
We’ve teamed up with brands, retailers and market experts to lift the lid on the hottest new trends. We’ve looked at how players are responding to the sticky issue of sugar, the next big growth opportunities and much more…
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Analysis & Features
Asda leads in Easter promos against a quieter backdrop
Surprisingly, the Co-operative Group, with its convenience focus, had just seven Easter confectionery deals over the period
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Analysis & Features
Revealed: What consumers really think about soft drinks
An exclusive poll for The Grocer has revealed high levels of support for a fizzy drinks tax and tougher regulation on the sale of energy drinks
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Analysis & Features
Spot the difference: soft drinks boundaries are blurring
Energy waters, juice & spring water blends, fortified drinks… things are being mixed up in bottled water. Here’s how…
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Analysis & Features
Health matters: Brits splash out on low and no cal drinks
Despite the battering soft drinks get in the press, the industry is cutting sugar. But how are no and low sugar variants doing?
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Analysis & Features
Buyer Q&A: retailers must play an 'active role' in cutting sugar
We quiz buyers from Asda, Budgens and The Co-op on their favourite launches, pet hates and how the war on sugar is shaping the category
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Analysis & Features
Life flies high with 9% share of Coke's advertising spend
Which brands are splashing the cash on ads in soft drinks? And to what effect?
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Analysis & Features
Monster is the most 'socially active' soft drink brand
Are BMX, big waves and boobs the only way to make a splash on Facebook? And why are many big brands not on it?
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Analysis & Features
Posh squash brands defy the cooling cordials market
Squashes and cordials with ’moderate’ natural sugar content have hit the sweet spot as pocket squash sales rocket…
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Analysis & Features
Money can grow on trees (or inside them at least)
Tree waters such as birch and maple could be destined for big things. The Grocer heads to Latvia to find out more about these unusual products
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Analysis & Features
Top 10 global launches: from pink Pepsi to artichoke water
With the help of Mintel, we’ve rounded up 10 of the hottest (and weirdest) soft drinks from around the world, from curry sausage flavour energy drinks to hemp ice tea.
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Analysis & Features
Cold brew coffee is hotting up (and it's not just for hipsters)
It’s springing up in coffee houses across London, but does cold brew coffee really have mainstream potential?