Long reads – Page 257
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Analysis & FeaturesPalcohol: will US powdered alcohol face PR minefield in UK?
“Palcohol would be very divisive as many consumers would not want it to be available,” suggests Vhari Russell of The Food Marketing Expert
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InterviewsChris Dee, Booths CEO: The Big Interview
He became the first non-family member to take charge at Booths in February, so what does new CEO Chris Dee have planned?…
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Analysis & FeaturesWill illegal deforestation leave corned beef chains exposed?
A new report says the UK is Europe’s biggest importer of ‘illegal beef’ from deforested lands…
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Analysis & FeaturesPieminister Moo & Brew Pie Pot: Acid Test
Pieminister rolled out some existing pie flavours in this new Pie Pot format with potato topping instead of pastry…
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Analysis & FeaturesCinnamon Kitchen Kerala Curry Sauce: acid test
Greencore last year partnered with Indian restaurant Cinnamon Kitchen to launch four premium chilled cooking sauces…
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Analysis & FeaturesDairy faces price lull after winter surge says Rabobank
Dairy commodity prices could drop again soon despite having recovered in recent weeks, analysts have warned…
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Analysis & Features
Sainsbury's fourth-quarter sales outperform low expectations
Sainsbury’s shares received a boost this week after the supermarket outperformed the City’s rather low fourth-quarter sale…
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Analysis & FeaturesBritain's biggest brands: prices drop due to supermarket wars
The escalating supermarket price war has helped drive down average prices of 41 of Britain’s 100 biggest grocery brands…
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Analysis & FeaturesBritain's Biggest Brands 2015: Who Has the Best Defence?
Brands are often used as pawns in the battle between supermarkets and the discounters. So who’s making the right moves?…
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Analysis & FeaturesBritain's Biggest Brands: the challengers
If Kinder keeps this up, it will soon crack the top 100…
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Analysis & Features1 (1) Coca-Cola
Life’s been kind to Coca-Cola Enterprises, says general manager Leendert den Hollander. Coke Life, that is.
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Analysis & Features2 (2) Warburtons
“The wrapped bread category continues to be challenging for the entire market and is the driver behind the decline,” says Warburtons’ marketing director
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Analysis & Features4 (5) Cadbury Dairy Milk
In double-digit growth last year, Dairy Milk sales are at a standstill
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Analysis & Features6 (6) McVitie's
Brits have munched their way through an extra 14.3 million packs (3.4%) of McVitie’s in the past year…
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Analysis & Features7 (8) Lucozade
Lucozade held off the anti-sugar lobby to post solid value and volume increases…
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Analysis & Features10 (9) Kingsmill
NPD hasn’t been sufficient to offset a £46.3m slump in overall Kingsmill sales
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Analysis & Features12 (11) Hovis
Of Britain’s three major bread brands, Hovis is the only one in volume growth
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Analysis & Features15 (16) Lurpak
A hefty increase in price has helped lift Lurpak sales tantalisingly close to the £300m mark…
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Analysis & Features19 (18) Tropicana
Trop50 was supposed to pep up Tropicana. But the stevia-sweetened drink is down 6.6%…
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Analysis & FeaturesBritain's Biggest Brands: 21-30
From Persil to Innocent, the household names that make up the top 30





