Long reads – Page 276
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Analysis & FeaturesBuyers Q&A: freezer space is a 'serious barrier' to growth
We’ve spoken to three leading supermarket buyers to find out what’s hot in ice cream in 2015. So what’s in store for the summer?
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Analysis & FeaturesWhat a lot of lolly! Indulgent and boozy ice creams clean up
Adult-orientated offerings have helped Solero and Magnun rake in an extra £13m. Where does this leave kids lollies?
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Analysis & FeaturesRevealed: choc & nut is Britain's ultimate ice cream
We’ve polled the nation on what their dream ice cream would be. And, courtesy of branding agency The Partners, here’s what it might look like…
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Analysis & FeaturesGlobal NPD: boozy lollies and frozen custard hit the US
With the help of Mintel, we’ve rounded up 10 of the coolest new ice cream products from around the world, from popping candy lollies to spaghetti ice cream…
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Analysis & FeaturesParlour tricks: how to pep up the ice cream fixture
Creative challenge: we asked retail design agency M Worldiwide to show us how ice cream could be better presented in store. Here’s how…
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Analysis & FeaturesFamily tubs left on shelf as premium ice cream booms
It can’t only be down to the weather. So why has the ice cream tub market crashed 4.9% in volume in the past year?
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Analysis & FeaturesCreative challenge: can ice cream sell in any weather?
Ice cream consumption is stuck in the summer. We asked design agency The Partners to create some year-round concepts. Here’s what they came up with…
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Analysis & FeaturesIce cream brands serve up an extra large scoop of ad spend
Spend on traditional ad space by ice cream players has more than doubled. So what are they splashing the cash on? Is it paying off?
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Analysis & FeaturesIce cream brands get social with NPD sneak peeks
Haagen-Dazs and Ben & Jerry’s top the social list by using Facebook to showcase innovation, according to our analysis…
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Analysis & FeaturesHow the bacon and sausage category is aiming to drive up sales
However well the two go together, bacon and sausages are experiencing contrasting fortunes…
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Analysis & FeaturesFish can be a winner in innovative and tasty new formats
Shoppers may not be ready for a whole octopus in a can but they are hungry for fish and seafood innovation
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Analysis & FeaturesPrices for pineapples at highest since 2012
European importers are currently paying £12.38 for 11kg of Costa Rican pineapples - up 70% on a year ago and the highest since their August 2012 peak
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Analysis & Features
Brands growing faster than own-label for first time since 2011
Sales of branded products are growing faster than own label for the first time in four years…
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Analysis & FeaturesIceland Slimming World Curry: acid test
Iceland teamed up with Slimming World in February to launch a range of 10 frozen ready meals
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Analysis & FeaturesSunbites Crackers & Dip: acid test
PepsiCo-owned Walkers this year extended its growing Sunbites bagged snack brand into the savoury biscuits market…
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Analysis & Features10 things you need to know about… home baking
We’ve been baking with the sector’s biggest brand, cooking up new concepts with creatives, crunching the sales figures and much more for our latest digital feature, on the home baking market. Put the kettle on and tuck in…
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Analysis & FeaturesThe Grocer Supplier of the Year Awards 2015
Buyers aren’t easy to please. Indeed they’re often trained not to praise. But here are the suppliers they’ve most liked wo…
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Analysis & FeaturesOwn-label prices falling twice as fast as brands
“Although brands have been reducing prices for longer, own-label prices are now falling more quickly,” says IRI strategic insight director Tim Eales
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Analysis & FeaturesThe Bake Off effect: nearly half of Brits bake weekly
Mary Berry and Paul Hollywood influence more men than women, our exclusive poll reveals…
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Analysis & FeaturesBuyer Q&A: ‘let your product do the talking’
Just how great is the Bake Off effect? How should brands pitch? What’s in store for 2015? Find out here…





