Long reads – Page 280
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Analysis & FeaturesSavoury Pies
Consumers felt the home-made appearance of this steak pie would attract shoppers in store.
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Analysis & FeaturesMorning Goods
This 260g pack of crumpet fingers (rsp: £1) was “an exciting twist”.
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Analysis & FeaturesAmbient & Chilled Soup
It was as much the packaging as the £1.99 price tag that attracted consumers to this chilled chowder.
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Analysis & FeaturesFrozen Cheesecakes
“Quality and indulgent”, Aldi’s £1.99 Specially Selected frozen cheesecake delivered well.
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Analysis & FeaturesFrozen Pizza
Our expert and consumer judges alike felt Aldi’s £1.99 420g pizza was excellent value.
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Analysis & FeaturesFrozen Ready Meals & Meal Centres
This colourful packaging would stand out in the freezer, said consumers.
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Analysis & FeaturesFrozen Vegetable Dishes
These crispbakes contained a tasty curry and large chunks of paneer.
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Analysis & FeaturesFruit Juices
The first drink in this category ever to score the maximum 50 points in consumer tests…
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Analysis & FeaturesHam Slices
Lidl’s 200g selection looked “attractive and luxurious”, according to consumers.
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Analysis & FeaturesHome Baking
This £1.30 ready-made and rolled dough also won plaudits for being easy to use.
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Analysis & FeaturesIce Cream & Frozen Yoghurt
Vibrant packaging and tasty, on-trend flavours impressed judges of this frozen yoghurt.
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Analysis & FeaturesJams, Spreads & Honey
Just the name of this sauce had many consumers declaring they would buy this.
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Analysis & FeaturesMediterranean Chilled Ready Meals
The colourful appearance of this 800g paella attracted consumers.
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Analysis & FeaturesChilled Pâtés & Spreads
Tesco’s £1.50 pâté delivered “excellent flavour and texture”.
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Analysis & FeaturesChilled Pizza
Tesco’s £4.50 400g chilled pizza offered novelty as well as broad appeal.