Long reads – Page 303
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Analysis & FeaturesLaundry: Conditioners bring comfort to detergent category
As value and volume sales of detergents drained away, fabric conditioners enjoyed a renaissance…
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Analysis & FeaturesTable sauces: Value is the new sauce of inspiration
It’s hard to maintain growth in a high-penetration category like table sauces and condiments, but both top brands have man…
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Analysis & FeaturesPetfood sales increase sets tails wagging
The dogs had their dinner and the cats got their cream – as sales in the category returned to value and volume growth…
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Analysis & FeaturesSavoury pastry sector has pasty look as sales slip 7%
It would be easy to blame the woes of the savoury pastries market on horsegate, but the reality is somewhat more complex…
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Analysis & FeaturesPersonal care sales cause a bit of a stink
What a whiffy lot we are. Bar soap sales have fallen 4.2% on volumes down 6.9% in the past year…
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Analysis & FeaturesSoup brands left out in the cold as own label mops up
There’s been toil and trouble for soup brands in the past year…
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Analysis & FeaturesSports nutrition performance slows as VAT is slapped on
For a category hit by VAT last October, sales of sports nutrition products look surprisingly healthy at first glance…
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Analysis & FeaturesBatteries look for spark
An 8.2% hike in the average price of a battery to 77p depressed volumes a whopping 8.8%…
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Analysis & FeaturesBread: Kingsmill closing in on Hovis
Kingsmill has carved itself a thicker slice of the bread market – at the expense of arch-rival Hovis…
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Analysis & FeaturesSoft drinks: Bottled water sales return with a splash
In 2009, after campaigning from green lobbyists, annual bottled water sales fell 9%. Now, it seems, all is forgotten…
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Analysis & FeaturesPasta, rice & noodles: Noodles and pots hit spot, unlike pasta
Convenience-seeking consumers have been really using their noodles this year… or more accurately eating them…
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Analysis & FeaturesDairy drinks: Milking the return of value growth
After last year’s farmer protests and mega M&A deals, 2013 brought some much-needed calm to the milk sector…
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Analysis & FeaturesHousehold: Dettol on the attack (and not just on germs)
With innovative brand extensions and hefty ad spend, the likes of Dettol and Domestos are thriving…
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Analysis & FeaturesHome baking craze fails to stop slump in BSM sales
The Great British Bake Off looked like a huge opportunity for the BSM category…
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Analysis & FeaturesCooking sauces slump as more cook from scratch
Inspired by celeb chefs, more and more of us are cooking from scratch. And it’s hitting cooking sauces hard…
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Analysis & FeaturesFrozen food: Greggs excels in a chill year for frozen
The phrase ‘victims of their own success’ usually applies to showbiz casualties, but in 2013 it also applied to sausage rolls.
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Analysis & FeaturesCider hits £1bn mark but fizz offers true sparkle
What is it they say about mixing your drinks? It certainly doesn’t end well if you combine the volume losses of the ale, lager, wine, spirits and RTD sectors in the past year.
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Analysis & FeaturesHot beverages: Tea tanks but Twinings makes a mint
How long can Britain claim to be a nation of tea drinkers?…
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Analysis & FeaturesPrice inflation creeps up as mults skimp on alcohol price cuts
Inflation across the big four supermarkets has risen slightly…
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Analysis & FeaturesIllicit tobacco: it's time to take a stand
As previously law-abiding indies are tempted, the illicit tobacco trade is growing again…





