Long reads – Page 312
-
Analysis & FeaturesBring Back a Brand: The reactivation challenge
The Grocer’s Bring Back A Brand Facebook page attracted more than 10,000 followers and 8,500 votes since its launch in October. Assess the proposals, vote for your favourite design and give us your feedback.
-
Analysis & FeaturesFunny Feet (Unilever)
A trailblazing brand that helped revolutionise frozen sweets in the early 1980s, this dollop of foot-shaped strawberry ice cream on a stick tasted lovely but melted far too quickly…
-
Analysis & FeaturesToffo (Nestlé)
It seems as if Nestlé just stopped making these classic wrapped ultra-chewy sweets without any warning. One minute they were there, the next minute they were gone, much to the delight of dentists…
-
Analysis & FeaturesTrio (United Biscuits)
Most people remember this chocolate biscuit with toffee thanks to its legendary TV advertising campaign, fronted by the loud-mouthed Suzie. The biscuit, which was made by Jacobs…
-
Analysis & FeaturesAdvent calendar is a costlier way to count down to Christmas
Confectionery lovers will have to splash the cash if they want to gorge themselves on the usual festive fix of chocolates.
-
Analysis & FeaturesEFFP conference delegates reveal grain price uncertainty
As global grains markets remain volatile, effective risk management and hedging strategies are more important than ever….
-
Analysis & FeaturesStevia's made a good start, but it's yet to float the UK's boat
For an ingredient dubbed the ‘holy grail’ of sweeteners, stevia has had a mixed…
-
Analysis & FeaturesMore crackers and turkeys in part two of our Christmas ad review
Sainsbury’s focuses on the little truisms we all encounter in the lead-up to Christmas day.
-
Analysis & FeaturesMeet the indie forecourt pumped up for a fight
The most important thing to do is start with a competitive fuel contract. We knocked our initial offer down significantly by shopping around.
-
Analysis & FeaturesDouble-digit hikes as festive promo frenzy kicks off early
Nothing says “Christmas” like the proliferation of confectionery tins on shelf and the onslaught of seasonal deals….
-
Analysis & FeaturesCan hackers upset the applecart with new technology?
Numerous industries have been radically transformed by ‘disruptive technology’ - a new app, piece of software or hardware that unexpectedly displaces an established technology.
-
Analysis & FeaturesCracker or turkey: how do this year's Christmas TV ads rate?
Love them or loathe them, Christmas television ads are as much a part of the annual festivities as turkey, tinsel and tears.
-
Analysis & FeaturesBoparan dazzles as net debt drop delivers breakthrough
We knew Ranjit Singh was doing a great job with his 2 Sisters Group when he won The Grocer Cup last month at the IGD Awards.
-
Analysis & FeaturesStrange fruit (and veg) stir up the fresh aisle
What would Fanny Cradock make of it? In her 1950s heyday, an avocado was a rarity, no one had ever heard of a kiwi let alone kiwiberries.
-
Analysis & FeaturesFood price inflation set to hit 4% by end of 2013
Food price inflation will be firmly back on the agenda in the UK in 2013…
-
Analysis & FeaturesLabels? What labels? 29% of shoppers ignore them all
New research reveals that almost 30% of shoppers don’t look at labels when buying food and drink.
-
Analysis & FeaturesFour of top five mults kept a lid on inflation in October
Fears of a return of food price inflation next year are mounting but, for now….
-
Analysis & FeaturesHow Mondelez is powering up for a snacking revolution
On a whistlestop tour of its operations in Switzerland, Germany and France…
-
Analysis & FeaturesWhy was the Olympics such a washout for Coca-Cola?
Coca-Cola splashed out £50m with the aim of turbocharging its soft drink sales. So why did it lose sales to Pepsi?
-
Analysis & FeaturesPromotions help rice prices buck the inflationary trend
Shoppers who have witnessed so many other prices soar can seek some solace from the fact they are paying less for rice.