Long reads – Page 46
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Analysis & Features
Putting a face to the name: what would Mr Kipling look like?
Were Premier Foods to finally reveal Mr Kipling in full, what might he be like? Who would he be? We invited creative agency The Cabinet to answer those questions
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Analysis & Features
Do ministers have a plan for new Brexit import controls?
Businesses are ‘aghast’ after a fourth delay to new import checks
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Analysis & Features
What role do brand mascots play in grocery today?
More memorable than a slogan, and more reliable than celebrities, mascots have been ‘visceral shortcuts’ for grocery brands seeking cut-through for years. So, which are most powerful today and what is their future?
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Analysis & Features
The UK’s 10 most powerful grocery mascots in 2022
More memorable than a slogan, and more reliable than celebrities, mascots have been ‘visceral shortcuts’ for grocery brands seeking cut-through for years. So, which are most powerful today and what is their future?
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Analysis & Features
Do Just Eat’s US woes point to trouble for takeaway in the UK?
JET’s acquisition of Grubhub hasn’t gone well. As takeaway delivery investors start demanding returns, is the market in trouble?
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Analysis & Features
11 fruity innovations in soft drinks and mixers
The latest wave of soft drinks launches offers everything from exotic fruit flavours to out-of-this-world inspiration
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Analysis & Features
All the ready-to-drink cocktails launching for summer 2022
Frozen, bottled or ready to drink straight from the can, summer-ready cocktails are launching in all shapes and sizes as drinks brands prepare for the months ahead
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Analysis & Features
Can THG Ingenuity fend off Amazon and WPP’s new e-commerce services?
THG Ingenuity has seen solid growth over 2021, but faces new competition
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Analysis & Features
Are Asda and Morrisons’ price cuts enough to win back shoppers?
Asda and Morrisons have both announced major pricing offensives. But will it be enough to win shoppers – and how are they funding it?
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Interviews
Original Beans founder Philipp Kauffmann on craft chocolate and ethical trade
Philipp Kauffmann founded Original Beans to celebrate some of the world’s rarest cacao. Now he wants to see craft chocolate recognised in the mults
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Analysis & Features
Soil extinction: are we heading for an agricultural Armageddon?
A global ‘soil extinction’ is threatening to leave billions of people hungry and push the world’s biodiversity into disarray. Agriculture is the main cause, but it must also become part of the solution
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Analysis & Features
Why Accolade’s The Park facility is popping corks despite the pandemic
Accolade Wine’s upgraded production base – The Park – launched in the pandemic. But that hasn’t stopped its pioneering work on sustainability and expansion into spirits and RTDs
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Analysis & Features
Why food export bans spell catastrophe for millions
As food export bans spread like wildfire, just how bad is the picture for world hunger?
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Analysis & Features
HFSS clampdown: new guidance explained
Detailed guidance on the HFSS clampdown is here, but sources have warned of gaps as retailers focus on the cost of living crisis
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Analysis & Features
Are independent fast food outlets Britain’s obesity blind spot?
Restaurants and takeaways are key pillars of Britain’s plans to tackle obesity. So why is the local kebab shop excluded?
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Analysis & Features
10 new food launches prompted by HFSS restrictions
Brands with HFSS products must either innovate or reformulate to get around incoming restrictions. Here are some examples of how they’ve done it
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Analysis & Features
What does Weetabix owner have in mind for protein drink Ufit?
Weetabix is moving beyond breakfast and into the chilled aisle
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Analysis & Features
Tesco in way better shape for the recession than share sell-off suggests
Tesco in ‘really great shape’ to deal with cost of living crisis, says CEO Ken Murphy
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Analysis & Features
What’s next for the 120 CBD brands not on the FSA’s list?
The FSA says brands not on its list should be removed from sale – but many are on shelves at major retailers such as Sainsbury’s and Amazon
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Analysis & Features
10 new products to discover at the Farm Shop & Deli Show 2022
Many of the products on show at the NEC, Birmingham, from 25 to 27 April will be new to market