Long reads – Page 70
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Analysis & FeaturesWeetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
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Analysis & FeaturesThe tech that can keep Brexit Britain connected
As red tape and delays threaten the efficiency of cross-border trade, how is technology keeping Britain moving?
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Analysis & FeaturesFive western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis & FeaturesLivestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Analysis & FeaturesWhat Virgin Wines £100m public listing tells us
Private interest in Virgin Wines was thought to be strong, but the group is going public instead
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Analysis & FeaturesWhat does ‘better’ meat and dairy production and consumption look like?
A new report claims to show how retailers can make meat ‘better’
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InterviewsHeinz bigwig Jojo de Noronha on making Beanz the new avocados
Kraft Heinz’s Northern European president wants to ’liberate’ Beanz – and it’s part of a bold new strategy for the company
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Analysis & FeaturesTen vegan chocolate eggs launching for Easter 2021
As Easter approaches, we take a look at the new dairy-free eggs on offer
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Analysis & FeaturesThe best Chinese supermarkets across the UK
Gong hei fat choy! In celebration of the Lunar New Year, here’s our pick of the biggest and best Chinese supermarkets from across the UK
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Analysis & FeaturesHow can the UK be more self-sufficient in food?
As Brexit and climate change threatens UK food imports, self-sufficiency is down. Could new attitudes and tech change food policy?
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Analysis & FeaturesWhat’s the outlook for key food commodities in 2021?
With Brexit disruption and the pandemic contributing to a volatile market, what’s the outlook for key food commodities this year?
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Analysis & FeaturesWill Covid recovery mark an overhaul of our food production?
Two landmark reports say time is running out for change – but 2021 could be a turning point
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Analysis & FeaturesMarketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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Analysis & FeaturesCornershop: inside a store designed for the post-Covid world
Capgemini, SharpEnd and The Drum have teamed up to open ‘Cornershop’, a real store that tests out a digital retail future – with contactless coffee and tailored dietary recommendations
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Analysis & FeaturesFive healthier products launching for Pancake Day 2021
These new launches include vegan, sustainably-sourced and protein-packed options for a more virtuous Shrove Tuesday
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Analysis & FeaturesThe eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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Analysis & FeaturesHow Spar wholesaler Appleby Westward reacted to a Covid-19 outbreak
According to the wholesaler’s policy, its first course of action was to close the stores for a deep clean
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Analysis & FeaturesHow vertical farming is taking off
In the first in a two-part series on the future of farming we look at the upward trajectory of vertical farming
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Analysis & FeaturesSalary survey: how Covid is shaping salaries in sales, marketing and NPD
Salaries in sales, marketing and NPD have remained stagnant while teams work longer hours
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Analysis & FeaturesWhat will Getir’s 10-minute delivery mean for UK grocery market?
Getir, already successful in Turkey, is taking on the likes of Deliveroo – as well as supermarkets and c-stores – with its super-fast fulfilment