Mars is putting £2m behind a new tv ad campaign for Snickers, breaking this week and running until April 22. The new ad shows a Mutant Lizard rampaging through a city looking for an on-the-move snack and grabs a bus rather than a chocolate bar to satisfy his hunger. It ends with a grab a Snickers' strapline. The company plans to introduce the grab hand' icon at the end of the ad across other Snickers promotions during the year, including on pack and point of sale material. {{P&P }}

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