All Low & no alcohol articles – Page 3
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Category ReportLow & No trends 2024: Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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Category ReportBeer & cider trends 2024: The great drinkflation
Duty changes are shaking up beer and cider, leading to a stream of lower-abv innovation. But are shoppers being short-changed?
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Comment & OpinionSheffield council’s ban on alcohol-free variants a conspiracy theory too far
Sheffield council decision to ban booze brands from advertising low & no variants is utterly baffling, says editor-in-chief Adam Leyland
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News‘Draconian’ Sheffield alcohol-free advert ban divides industry
The move prevents low/zero alcohol drinks from brands synonymous with alcohol from being promoted on authority-owned billboards
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Comment & OpinionSurreal’s startup ‘branter’ over Sainsbury’s listing grates
If the founder of a startup comes from a wealthy background, should we begrudge their claims to be a challenger brand?
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NewsLA Brewery seeking £1m from crowd to meet low & no demand
Kombucha maker LA Brewery is launching a £1m crowdfunding campaign amid fizzing consumer demand for alcohol-free alternatives
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Comment & OpinionFerrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad
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NewsNirvana launches £600k crowd campaign amid low & no demand
Low & no brewer Nirvana is rolling out a crowdfunding campaign as it looks to capitalise on the growing demand in the sector following a successful Dry January
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NewsPeroni 0.0% switches allegiances with Ferrari Formula 1 tie-up
The partnership will be supported by ’significant investment’ from March
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Comment & OpinionWhy collaboration between challenger brands is becoming increasingly important
One of the things I’ve loved most about building my brand, Caleño, is the willingness of startup brands to help one another
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NewsIndie ‘maker’ brands join forces to champion emerging drinks categories
The Makers Alliance’s members have all pledged to eschew using flavourings of any kind and create their liquids in house
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ProfilesMy Alternative CV: Lucky Saint’s Sarah Walley on beer, data and Ginger Spice
Lucky Saint’s Sarah Walley wants ’more affordable access to the wealth of shopper data retailers hold, to help smaller brands inform their retailer strategies’
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NewsPortman Group issues best practice guidance for ‘alcohol alternatives’
The principles would ensure alcohol-alternative products were marketed responsibly to consumers, the watchdog said
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NewsBeefeater to add alcohol-free variant in Spain
The 0.0% abv drink was ‘inspired by’ Beefeater London Dry Gin and the result of 154 different recipe iterations
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NewsMedia Bites 9 January: Dry January, Majestic Wine, Christmas sales
The Grocer exclusive that Britain’s biggest supermarkets have been increasing the cost of low and no-alcohol drinks for Dry January makes headlines this morning
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Comment & OpinionWhen ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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NewsAlcohol-free beer and cider prices grow ahead of boozy counterparts
Two of the biggest proportional price increases in beer and cider since last year were for low & no-alcohol products
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NewsLucky Saint launches ‘pop-up pub’ in Waitrose King’s Cross store
The pop-up will feature a pub quiz and a competition to win a Peloton bike
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Analysis & FeaturesHow Britain’s biggest brewers are faring and their plans for the future
Britain’s top brewers face a barrage of challenges in 2024, but what will drive their success?
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News‘Huge rise’ in low & no alcohol consumption among young adults, YouGov poll shows
Nearly four in 10 of 18 to 24-year-olds now refrain from drinking alcohol at all