All Low & no alcohol articles – Page 8
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Promotional FeaturesIs there a place for premium options in the current climate?
Despite the cost-of-living crisis beginning to bite, the opportunity for premiumisation in lager and beer will continue to be strong.
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NewsPrinces enters mixers with trio of blended juice drinks
The drinks are intended to be mixed with alcohol or enjoyed by themselves over ice
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NewsSainsbury’s launches trial of Heineken branded low & no fixtures
They also feature other brands such as Lucky Saint and Gordon’s
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NewsWhitley Neill launches quartet of non-alcoholic spirits
They are made using the brand’s core gin, which is then de-alcoholised with a spinning cone vacuum column still
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NewsReal opens UK’s ‘first’ fermentation plant for non-alcoholic drinks
The Buckinghamshire site will be open to the public for tours, tastings and supper clubs
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NewsBrewDog marketing chief Dan Jones leaves to join Small Beer Co
Small Beer Co co-founder Felix James said the business was “beyond excited to welcome Dan as the latest addition to our executive team here at the brewery”.
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Comment & OpinionInspiring behaviour change in consumers is a long game – but one worth playing
Be clear about the change you seek, explicitly show it to consumers and have patience, says Jeremy Garlick, partner at Insight Traction
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NewsMocktail brand Savyll secures £500k and lands Ocado listing
The London startup received the six-figure backing from angel investors
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NewsDays pours its non-alcoholic beer into cans for first time
Co-founder Duncan Keith called the move a “no-brainer”
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Comment & OpinionChanging the rules for low and no alcohol labelling is a no-brainer even Rishi and Liz can agree on
Reports suggest the threshold for a beer to be classed as ‘no alcohol’ will rise from 0.05% to between 0.5% and 1%, while ‘low alcohol’ will include drinks up to 3%
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NewsLow & no RTD cocktails startup Swish enters market
It claims to offer ‘a menu of reimagined classics’, crafted in collaboration with mixologist Rich Woods
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NewsBax Botanics adds non-alcoholic RTD duo
They are billed as being “perfect for picnics and on-the-go enjoyment”.
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NewsPurity Brewing Co moves beyond beer to launch kombucha range
It has created four flavours – Original, Ginger & Lime, Cranberry and Grapefruit – which the brand said would “demonstrate the versatility of authentically brewed kombucha”
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NewsShandy Shack closes second funding round as revenues accelerate towards £1m
The business will use the £235,000 raised from a group of angel investors to grow its team, including the recruitment of a brand manager joining from Graze in June, support listings with Sainsbury’s and to expand the direct-to-consumer operation.
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NewsNon-alcoholic drinks trade organisation ANBA expands into UK and Europe
Short for the Adult Non-alcoholic Beverage Association, a first chapter of the organisation already operates in North America.
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NewsSomething & Nothing targets US expansion with £1.5m VC backing
Premium seltzer brand Something & Nothing has raised £1.5m in a private investment round to capitalise on growing demand in the US for its range of drinks.
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NewsAccolade Wines launches new alcohol-free wine brand &Then
The NPD would appeal to mid-millennials, who were ‘looking for stylish and contemporary zero-alcohol alternatives’, said Accolade
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NewsGordon’s launches alcohol-free version of its pink gin
The “vibrant” NPD “perfectly balances sweet flavours of raspberry and strawberry blended with tangy redcurrant and the finest distilled botanicals”
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Category ReportThe teetotal gold rush: low & no alcohol drinks category report 2022
The rise in moderation is continuing to boost low & no drinks. Which brands will strike lucky, and which will fail to pan out?
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NewsHardys adds trio of non-alcoholic Zero wines
The wines – Shiraz, Chardonnay and Sparkling – are claimed to retain “more of the aroma, body and flavour of full-strength wine”