All Low & no alcohol articles – Page 9
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NewsBach 95 adds alcohol-free lager to its lineup for Dry January
The 0.0% abv drink is vegan, gluten-free, and billed as having ‘a crisp taste that sets it apart from competitors’
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NewsOne-third of Brits planning a teetotal Christmas, Schweppes survey finds
‘Attitudes and behaviours have shifted,’ said the brand
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Comment & OpinionLow & no alcohol is about to cut through. Indie brands must seize the moment
Brands would be better off building their identity than pumping out variant after variant, says Nick Woods, strategy/creative director at Sunny Side Up
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NewsPrinces adds duo of Botanicals premium juice drinks
The ambient giant said it aimed to ‘innovate and provide a broad range of delicious, affordable options for our customers’
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Comment & OpinionBetter-for-you brands face poor taste perceptions. Here’s the antidote
A large proportion of consumers believe a healthy product will compromise on flavour and satisfaction – but their perception can be changed, says Richard Lloyd-Williams, MD at Flavor
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NewsBig Drop secures seven-figure funding to boost alcohol-free beer supermarket listings
Alcohol-free craft brewer Big Drop has smashed a multimillion-pound crowdfunding target
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NewsAsahi to launch alcohol-free Super Dry 0.0% beer
The launch forms part of Asahi Europe & International’s Legacy 2030 ambition to make 20% of its portfolio alcohol-free by the end of the decade
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NewsC&C Group to distribute Trip CBD drinks in the UK
The partnership ‘signalled both businesses’ investment into leading growth in the low & no category’, said C&C Group
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NewsKylie Minogue to launch non-alcoholic sparkling rosé wine
The drink is claimed to have an “acidic balance mirroring that found in wine” and is made with a blend of European grapes and green tea from Yunnan in China
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Promotional FeaturesIs there a place for premium options in the current climate?
Despite the cost-of-living crisis beginning to bite, the opportunity for premiumisation in lager and beer will continue to be strong.
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NewsPrinces enters mixers with trio of blended juice drinks
The drinks are intended to be mixed with alcohol or enjoyed by themselves over ice
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NewsSainsbury’s launches trial of Heineken branded low & no fixtures
They also feature other brands such as Lucky Saint and Gordon’s
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NewsWhitley Neill launches quartet of non-alcoholic spirits
They are made using the brand’s core gin, which is then de-alcoholised with a spinning cone vacuum column still
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NewsReal opens UK’s ‘first’ fermentation plant for non-alcoholic drinks
The Buckinghamshire site will be open to the public for tours, tastings and supper clubs
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NewsBrewDog marketing chief Dan Jones leaves to join Small Beer Co
Small Beer Co co-founder Felix James said the business was “beyond excited to welcome Dan as the latest addition to our executive team here at the brewery”.
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Comment & OpinionInspiring behaviour change in consumers is a long game – but one worth playing
Be clear about the change you seek, explicitly show it to consumers and have patience, says Jeremy Garlick, partner at Insight Traction
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NewsMocktail brand Savyll secures £500k and lands Ocado listing
The London startup received the six-figure backing from angel investors
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NewsDays pours its non-alcoholic beer into cans for first time
Co-founder Duncan Keith called the move a “no-brainer”
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Comment & OpinionChanging the rules for low and no alcohol labelling is a no-brainer even Rishi and Liz can agree on
Reports suggest the threshold for a beer to be classed as ‘no alcohol’ will rise from 0.05% to between 0.5% and 1%, while ‘low alcohol’ will include drinks up to 3%
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NewsLow & no RTD cocktails startup Swish enters market
It claims to offer ‘a menu of reimagined classics’, crafted in collaboration with mixologist Rich Woods