All Loyalty articles – Page 2
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News
Aldi Price match schemes, loyalty and shrinkflation under spotlight in Panorama investigation
Panorama’s investigation into deals at the big four also showed steak from Sainsbury’s and cod from Tesco packed in a way that obscured the true size of the product
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News
Lidl pilot in Switzerland points to next innovation for its loyalty app
The change introduces point-based rewards, redeemable against a choice of hundreds of products
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News
Morrisons migrates all shoppers to improved groceries app
The supermarket said it “previously ran one website and two apps” but had now migrated customers over to a sole Morrisons Groceries app
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News
Tesco exploring how AI could ‘nudge’ Clubcard customers
Generative AI had the potential to ‘revolutionise’ how supermarkets serve their customers, said CEO Ken Murphy
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Comment & Opinion
What Gen Z students really want from grocery
Retailers seem to be hoping Gen Z will conform to the same shopping habits as our predecessors – but that isn’t going to wash, says Freddie Finlay, final-year Oxford University undergraduate and intern at The Category Management Company
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Comment & Opinion
Waitrose must focus on price and loyalty to maintain turnaround momentum
The John Lewis Partnership turnaround is “definitely working”, but new chair Jason Tarry has areas to focus on
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News
Co-op triples number of products under membership pricing for rest of 2024
The move represents a 252% increase on the number of member deals across its 2,400 stores
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News
Morrisons shoppers can now earn loyalty points on Amazon
The integration of the loyalty scheme onto Amazon marks the first time shoppers can earn Morrisons points on purchases through a partner site
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Comment & Opinion
Aldi is sticking to ‘straightforward low pricing’… for now
Aldi UK & Ireland CEO Giles Hurley delivered a subtle change of tone on loyalty at its 2023 results press conference
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Analysis & Features
Can Asda catch up on loyalty with Cashpot for Schools scheme?
Asda’s new school fundraising initiative sees it donate money when shoppers use its Rewards app. Will it be enough to accelerate sign-ups?
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News
Lidl shuts down its original customer app and switches users to loyalty version
The discounter is directing users to switch to its newer Lidl Plus loyalty app
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News
Deliveroo launches major marketing campaign for Plus subscription membership
The new campaign is the first under the aggregator app’s ‘new global brand platform’, dubbed ‘Now Just Got Even Better’
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News
Asda Rewards launches Cashpot for Schools scheme to raise millions
The ‘bold new initiative’, which launches today, sees all 22,000 state funded primary schools in the UK given £50 by the supermarket and an extra £1 whenever a shopper selects the school on the Asda loyalty app
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News
Morrisons fires ‘big bazooka’ at rivals as it ramps up More Card loyalty offensive
Morrisons also announced it was adding more than 70 products to its Aldi and Lidl Price Match, which launched in February this year
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Comment & Opinion
What can we learn from Tesco’s continued market dominance?
Tesco delivers on the things that matter to a lot of people, rather than trying to be the best at one or two elements, says Jeremy Garlick, partner at Insight Traction
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News
Waitrose brings back disposable takeaway coffee cups
The trial is the first time since 2018 that Waitrose will offer disposable cups to loyalty card members
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News
Asda promises to open more checkouts, improve availability and make stores cleaner
Announcing its Q2 results today, the supermarket revealed revenue excluding fuel was down 2.2%, with like-for-like sales down 5.3% over the period
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Interviews
The people’s CEO: how Simon Roberts changed Sainsbury’s culture
The Sainsbury’s CEO is winning with a strategy that has prioritised people as much as food
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News
Morrisons to launch major new loyalty card drive
Following the success of Tesco Clubcard and Sainsbury’s Nectar scheme, More has become a major part of Baitiéh’s recovery plan
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News
John Lewis follows Waitrose with new retail media upgrade
Suppliers will now be able to access data on how specific advertising campaigns are performing on the John Lewis website, among other things