Mark Dishman
Mark is The Grocer's chief sub-editor.
Contact info
- Tel:
- 01293 610232
- Email:
- mark.dishman@thegrocer.co.uk
- Comment and Opinion
Swizzels reveals the secret to Squashies
The brand takes us to an animated version of its factory to tell us in a fun, silly ad
- Comment and Opinion
Morrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert
- Comment and Opinion
Wilding: Knepp Estate film provides inspiring insight into nature’s power
Jurassic Park’s Dr Ian Malcolm might be impressed with what happens when you help nature out
- Comment and Opinion
Evian’s mountaineer meets Alpine mischief makers
Water brand Evian is welcoming us to ‘the mountain of youth’
- Comment and Opinion
Visual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
- Comment and Opinion
Jude Bellingham brings energy to Lucozade campaign
The brand’s latest ad is a timely take on a previous one featuring basketballers and northern soul dancers
- Comment and Opinion
Usain Bolt strikes a pose for Persil
Appropriately, Persil’s ‘Fast Just Got Better’ campaign whizzes by
- Comment and Opinion
Lynx gets creepy with morally dubious duo
It was only a couple of weeks ago that Lynx launched a funky, wholesome ad for its Fine Fragrance Collection
- Comment and Opinion
Unfrosted: Seinfeld’s Pop Tarts film makes for cheerful family fare
Comic caper sees Kellogg’s race Post to create a heatable fruit pastry
- Comment and Opinion
Dreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
- Comment and Opinion
Jason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
- Comment and Opinion
I Could Never Go Vegan: a positive, persuasive plant-based argument
The film takes us through all the reasons offered for not going vegan, and patiently argues against them
- Comment and Opinion
Marmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
- Comment and Opinion
Animal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
- Comment and Opinion
Milliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
- Comment and Opinion
Greggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
- Comment and Opinion
Chicken Nugget: could bizarre Netflix comedy kick off Korean poultry trend?
Will humanising the nugget hurt sales? If Chicken Run couldn’t manage it, probably not
- Comment and Opinion
Chocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
- Comment and Opinion
Kerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table