All articles by Mark Dishman – Page 10
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Comment & OpinionOcean Spray gets Christmas guests wobbling
Christmas time is here again (!) and Ocean Spray is here to remind us of the crucial details that make our festive meal special
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Comment & OpinionMum makes bathtime bold with Imperial Leather
Think of Imperial Leather and the most exciting thing that springs to mind is that little sticker it puts on the soap
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Comment & OpinionCravendale’s crooners are off-key but on target
Cravendale has an enviable history of fantastical creative adverts
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Comment & OpinionEasy-Bake Battle: Queer Eye’s Antoni blends convenience with pointlessness
Queer Eye food expert Antoni Porowski – the king of culinary shortcuts – makes the perfect host for Netflix’s Easy-Bake Battle
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Comment & OpinionTilda’s new campaign sounds about right
Rice brand Tilda has put sound front and centre of its new ad – though it’s gone a bit beyond the usual ‘cooking noises’
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Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Comment & OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment & OpinionLidl goes ‘Big on British’ with meaty campaign
Lidl’s ‘Big on British’ campaign is simple but effective, repeatedly underlining the Britishness of products
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Comment & OpinionClipper focuses on quality in animated TV debut
‘You’re making tea? Better make it a good one then’
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Comment & OpinionCadbury cleverly Fingers frustrations of deafness
Maltesers may have got there first, but now Cadbury has come up with a clever advert that uses sign language
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Comment & OpinionQuiet charm for Dairylea – this time with right-side-up kids
The ad subtly covers nostalgia, curiosity and activity
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Comment & OpinionSkinny Lager keeps it simple with awareness-raiser
‘Skinny’ is a loaded word in this world of body positivity and social media backlashes
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Comment & OpinionPerkier’s oddballs do good so we don’t have to
For consumers concerned with doing good, the healthy snack bar brand has a solid concept
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Comment & OpinionStar signing Ian Wright plays a blinder for M&S
Wrighty reaffirms his love for football, taking us through some of its traditions… including pies on the terraces
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Comment & OpinionCanny Heinz exploits AI art trend
A canny bit of marketing from Heinz, which is capitalising on the recent trend for AI art
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Comment & OpinionBelvoir Farm smashes misconceptions with TV debut
“This is Beaver Farm,” Wait, what?
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Comment & OpinionCute cartoon kids ask tough questions for Green Cuisine
Birds Eye’s Green Cuisine brand has to tread carefully with its ‘Welcome to the Plant Age’ campaign
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Comment & OpinionPatrick Stewart shows Yorkshire Tea formula is still strong
Yorkshire Tea has enlisted many a Yorkie celeb to feature in its ads. But is the joke beginning to wear thin?
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Comment & OpinionRepurposed gangsta rap is a hit for Crumpton Oaks
NWA’s Straight Outta Compton isn’t the most obvious candidate for a drinks ad remix
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Comment & OpinionCathedral City’s cow takes holistic approach to cheddar
“Where does cheddar come from?” For some, it’s a puzzler