All articles by Mark Dishman – Page 16
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Comment and Opinion
Wagon Wheels looks red, sounds epic, is odd
This cost-effective new ad dispenses with the singing cowboys of yore and instead places us in a living room
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Comment and Opinion
Dolmio hosts epic battle as part of ‘no drama’ campaign
You spend ages making dinner to eat with your offspring… then face a real battle to get the ungrateful toads to the table
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Comment and Opinion
Love Island's Alexandra makes a match with Pot Rice
Alexandra Cane made quite an impact in this year’s Love Island
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Comment and Opinion
Christmas comes early as Waitrose & Partners cover Queen
The list of good cover version s of Queen’s Bohemian Rhapsody is not a long one
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Comment and Opinion
Elton John provides Snickers’ rap battle with star power
Snickers has bagged some impressive celebs for its ‘you’re not you when you’re hungry’ push
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Comment and Opinion
Coke enters hall of mirrors to 'highlight' packaging change
Encouraged by booming sales, Coca-Cola has done away with the all-black packaging of its Zero Sugar variant
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Comment and Opinion
Gillette addresses 'best men' in closer look at masculinity
Gillette’s Fusion ProGlide ad showed a series of men pulling funny faces as they shaved
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Comment and Opinion
Maltsmiths plays it safe with craft lager dance
As craft beer slips into the mainstream, so it must find its place among the big hitters of TV advertising
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Comment and Opinion
Carabao brings the energy with help from colourful Clive
Carabao’s new TV ad is gung-ho and eccentric
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Comment and Opinion
Coco conquers Croc - can he convince consumers?
Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby
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Comment and Opinion
Twirl twosome enjoy odd ad debate
A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created
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Comment and Opinion
Mel Giedroyc helps BelVita continue its emotional journey
Mel munches biscuits and says wacky things to drivers before handing over their ‘ticket to a better morning’
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Comment and Opinion
Sunbites lets the light in... and hides it under a bushel
“Everything is wonderful/everything is great”, some unbearably anodyne music tells us
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Comment and Opinion
Jessica Knappett helps Bulmers establish right-on cred
Ellie Taylor has starred for Stowford Press; now another cider brand has signed up a funny woman to front its campaign
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Comment and Opinion
Capri-Sun’s animated pouch satisfies Sally… probably
Capri-Sun has cut the amount of sugar in its pouches, and this ad aims to promote this
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Comment and Opinion
John Barnes takes a tonguing in Just Eat ad
World Cup-sponsoring brands have, as you’d expect, been making the most of their exclusive deals
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Comment and Opinion
Lucozade Zero is the Love Island hero
Lucozade Zero is getting in on the hot and steamy action
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Comment and Opinion
Stowford Press duo have fun exploring brand’s homeland
Comedian Ellie Taylor and adventurer Alastair Humphreys make a fine comic duo
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Comment and Opinion
Ad of the week: Hovis makes case for 'always good' bread
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
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Comment and Opinion
Cornish chat is back in new Kelly's campaign
Kelly’s of Cornwall made a big impact with its first Cornish-language ad two years ago…