All articles by Mark Dishman – Page 17
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Comment and Opinion
Maisie Sly is star turn in Aldi’s first signed ad
The discounter’s newest ad features the deaf, seven-year-old star of Oscar-winning short film The Silent Child
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Comment and Opinion
Peter Dinklage stars in another Estrella Damm film success
Dinklage appears as movie character Chad Johnson PI, whose corny cop movies are enjoyed by the film’s protagonist
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Comment and Opinion
Maltesers continues warm and witty streak
Maltesers won acclaim in 2016 for its ‘Look on the Light Side’ ads
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Comment and Opinion
Lynx's modern lads go for Gold to impress the ladies
Lynx has put some effort into moving on from its long-running laddy ‘Lynx Effect’ days
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Comment and Opinion
Kettle Chips keeps it real in ingredient-focused campaign
The new ad celebrates ‘real’, tangible pleasures. It’s a hipster’s dream
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Comment and Opinion
Walkers' old bags shine in thank you ad
Walkers has unveiled an unusually sincere advert with the express purpose of saying ‘thank you’ to the Great British public
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Comment and Opinion
Birds Eye on to a winner with fourth wall-presser
Many online ads now acknowledge YouTube’s ‘skip ad’ function, using their first five seconds to discourage users from clicking away
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Comment and Opinion
Aldi zones in on sins for entertaining Easter trio
Aldi’s trio of special Easter ads are forged in pride, greed and envy
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Comment and Opinion
Mr Kipling's 'real' ad is old-fashioned but sweet
Previous Mr Kipling ads have featured imaginary elephants and cake-dogs, so the brand’s new focus on ‘real, human stories’
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Comment and Opinion
Lucozade links with Lara Croft for a trip to the movies
The energy drink brand and the Tomb Raider franchise are reunited after nearly 20 years
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Comment and Opinion
Walkers' Max Strong man about town brings the beer
Walkers has to be careful with advertising its new Max Strong crisps
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Comment and Opinion
Dorset Cereals goes slow, simple and effective
Dorset Cereals has cannily opted for a ‘breakfast on the slow’ message
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Analysis and Features
Zoe Saldana joins Campari's Red Hand gang
An expensive ‘short film’ is a neat way for brands to look classy
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Comment and Opinion
Maryland man offers treats to the 'talented'
Shop owners in Adland have money to burn right now
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Comment and Opinion
Old fella finds something new in Coke Zero Sugar's remake
A dejected-looking chap sits alone in an old folks’ home
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Comment and Opinion
Creepy cat Malcolm sends chill through Young's campaign
Rupert Everett hams it up as Malcolm’s voice, poshly eulogising about his owners’ choice of fish dishes
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Comment and Opinion
Cadbury moppet pulls at the heartstrings
Christmas is over but Cadbury is upholding the festive tactic of tugging at the heartstrings
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Comment and Opinion
Hairy messenger helps Bear deliver health message
As Adland tells us to look after our health, kids’ snack brand Bear is reminding us to think of the children
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Comment and Opinion
Festivities a distant memory as Activia sets the bar high
Adland’s screens have been clogged with tinsel and ‘indulgent’ food since September
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Comment and Opinion
Pepsi takes to the waves for a non-traditional Christmas ad
It’s been a tough year for Pepsi, what with all that Kendall Jenner unpleasantness