All articles by Mark Dishman – Page 4
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Comment and Opinion
Heineken celebrates 150 years of wrongness
Heineken is 150! And it has seemingly only just noticed that its name is tricky to spell
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Comment and Opinion
Rekorderlig does cider differently with ‘Refreshingly Swedish’ ad
Summer is here, bringing with it the usual cluster of cider ads
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Comment and Opinion
Peroni finds paradise in the everyday in brand extension ad
Beautiful people, beautifully dressed, sipping crisp lager in the sunshine. We must be on the Riviera
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Comment and Opinion
Thatchers gets animated about the perfect pint of cider
It’s back with an animated ad that again focuses on the brand’s attention to detail
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Comment and Opinion
Morrisons grannies usher in return of ‘More Reasons’ strapline
Morrisons has brought back its no-brainer brand name pun
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Comment and Opinion
Lynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
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Comment and Opinion
Frosty Jack’s has handy solution to brand ambassador problem
It’s tricky to market ‘cheap booze’, but Frosty Jack’s has come up with an ingenious approach
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Comment and Opinion
Shaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
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Comment and Opinion
Marmite’s elaborate faux documentary causes confusion
We meet parents-to-be submitting to hospital tests to see if their babies will be Marmite lovers or haters
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Comment and Opinion
Tango joins in parody fun to gain illicit-feeling edge
Irn-Bru has set a high bar with its movie parodies. Now another purveyor of orangey drinks is getting in on the act
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Comment and Opinion
Hunger: Netflix film serves up chef clichés and breathtaking Thai food
Hunger attempts some social commentary, but the film excels when it comes to food
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Comment and Opinion
George meets Brits to sing the praises of New York’s bagels
George is over here – and he’s not particularly happy about it
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Comment and Opinion
Award-winning Vanish ad provides insight into autism
This intriguing ad has won Channel 4’s Diversity in Advertising Award
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Comment and Opinion
Galaxy plays up its charitable credentials
The Mars brand, formerly focused on indulgence and the value of “me time”, is these days playing up its charitable credentials
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Comment and Opinion
Irn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
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Comment and Opinion
Tesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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Comment and Opinion
Jamie Oliver keeps it simple – and cheap – in Jamie’s £1 Wonders
He helped us through lockdown, he helped us celebrate afterwards… and he helped Penguin crank out yet another cookbook. Now Jamie Oliver has another cause
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Comment and Opinion
Doritos heads to the sofa for animalistic snacking session
Doritos has joined Pringles in rolling out a sofa-based animal ad
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Comment and Opinion
Pringles’ hamster distracts us from healthier snacking
Pringles is plugging its non-HFSS multigrain variant, but keeping quiet about how better-for-you it is
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Comment and Opinion
Ben Stiller and Steve Martin help Pepsi provide top Super Bowl spot
In two ads, Stiller and Martin respectively explain that their jobs, as actors, are to make us believe what we see is real