All articles by Mark Dishman – Page 6
-
Comment and Opinion
Cadbury cleverly Fingers frustrations of deafness
Maltesers may have got there first, but now Cadbury has come up with a clever advert that uses sign language
-
Comment and Opinion
Quiet charm for Dairylea – this time with right-side-up kids
The ad subtly covers nostalgia, curiosity and activity
-
Comment and Opinion
Skinny Lager keeps it simple with awareness-raiser
‘Skinny’ is a loaded word in this world of body positivity and social media backlashes
-
Comment and Opinion
Perkier’s oddballs do good so we don’t have to
For consumers concerned with doing good, the healthy snack bar brand has a solid concept
-
Comment and Opinion
Star signing Ian Wright plays a blinder for M&S
Wrighty reaffirms his love for football, taking us through some of its traditions… including pies on the terraces
-
Comment and Opinion
Canny Heinz exploits AI art trend
A canny bit of marketing from Heinz, which is capitalising on the recent trend for AI art
-
Comment and Opinion
Belvoir Farm smashes misconceptions with TV debut
“This is Beaver Farm,” Wait, what?
-
Comment and Opinion
Cute cartoon kids ask tough questions for Green Cuisine
Birds Eye’s Green Cuisine brand has to tread carefully with its ‘Welcome to the Plant Age’ campaign
-
Comment and Opinion
Patrick Stewart shows Yorkshire Tea formula is still strong
Yorkshire Tea has enlisted many a Yorkie celeb to feature in its ads. But is the joke beginning to wear thin?
-
Comment and Opinion
Repurposed gangsta rap is a hit for Crumpton Oaks
NWA’s Straight Outta Compton isn’t the most obvious candidate for a drinks ad remix
-
Comment and Opinion
Cathedral City’s cow takes holistic approach to cheddar
“Where does cheddar come from?” For some, it’s a puzzler
-
Comment and Opinion
Latest iteration of Iron Chef proves tenuous, tiresome… and tasty
The cumbersomely titled Iron Chef: Quest for an Iron Legend opens with dramatic music and promises of ‘exciting cooking combat’
-
Comment and Opinion
Ribena rallies hapless duo in face of awkward moments
Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments
-
Comment and Opinion
No melting for Häagen-Dazs’ expressive sculptress
Summer’s here, and Häagen-Dazs is celebrating with an ice cream sculpture
-
Comment and Opinion
Ginsters comforts rain-affected Cornish folk
Welcome to Cornwall. It’s raining. This doesn’t stop the locals from doing it dreckly though
-
Comment and Opinion
Katy Perry picks up where Snoop Dogg left off for Just Eat
Just Eat’s tie-up with Snoop Dogg for its ‘Did Somebody Say’ push was one of Adland’s most successful recent forays into musical advertising
-
Comment and Opinion
Weetabix’s wolf spells bad news for little pigs
Having treated us to a piratical adventure for its Oatibix brand last month, Weetabix is back on our screens with another kid-friendly concept
-
Comment and Opinion
Strongbow’s nodding purple goat keeps it simple
Goats are amusing and edgy. And purple. The perfect mascot for Strongbow’s Ultra Dark Fruit Cider
-
Comment and Opinion
Sweet Mr Kipling ad lets viewers fill in blanks
Mr Kipling’s new ad allows (or should that be forces?) its audience to fill in the gaps in its story
-
Comment and Opinion
Laid-back Red Leg impresses with crab dance
Why does Red Leg rum have a crab on the bottle?