All articles by Mark Dishman – Page 7
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Comment and Opinion
Magnum’s silver foxes add wit to luxury message
Think Magnum advert, and you tend to think of well-dressed supermodels
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Comment and Opinion
Lad outwits pirate foes with a little help from Oatibix
The ad sees a horde of bloodthirsty pirates engaged in the traditional piratey activity of forcing a young lad to walk the plank
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Comment and Opinion
Asda sprinkles a bit of festive magic on Easter
Asda wins this year’s battle of the Easter ads
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Comment and Opinion
Joe Wilkinson helps make Paws.com pet push memorable
Paws.com prides itself on offering pet owners the opportunity to personalise the food they give their furry friends
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Comment and Opinion
Diet Coke’s skating woman recalls lockdown emptiness
It’s not long ago that empty streets were a nightmarish part of real life
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Comment and Opinion
Irn-Bru’s new movie duo add fun to flavour discussion
New movie parodies find space for the brand’s cheeky, slightly transgressive sense of humour
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Comment and Opinion
Is It Cake? Netflix’s new baking contest turns trend into tension
The concept sees nine “amazing cake artists” compete to fool a panel of judges into believing their hyper-realistic creations aren’t cake
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Comment and Opinion
Hardys couples underline wine’s consistency
The tyranny of choice is a serious problem in the wine category
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Comment and Opinion
Nything Goes as Nairn’s serves up smart suggestions
Nairn’s is looking to put any perception people might have of oat biscuits being boring to bed
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Comment and Opinion
Aldi sounds like Waitrose with sourcing spot
Aldi has somehow made a virtue of its copycatting technique
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Comment and Opinion
Jameson’s sparky plan Bea proves a bit confusing
Funny, down-to-earth, Irish… comedian Aisling Bea is a great hire for whiskey brand Jameson
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Comment and Opinion
Perfect ambassador Stanley Tucci stars for San Pellegrino
What a capture! Water brand San Pellegrino has hired actor Stanley Tucci as a brand ambassador
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Comment and Opinion
Cheeky LoveRaw summons icons of chocolate ads past
Vegan chocolate brand LoveRaw has come up with a clever, cheeky concept
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Comment and Opinion
Tropicana’s heroes stay calm as disasters strike
With what looks like a big-bucks new campaign, Tropicana has decided against arguing the toss on the health front
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Comment and Opinion
Great Cookbook Challenge with Jamie Oliver: do we really need another one?
The last thing the world needs is more cookbooks. But that hasn’t put off Channel 4
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Comment and Opinion
Walkers’ in-bag camera captures crisps love
Walkers cutely addresses its recent supply problems in its new ad, which is soundtracked by Madness’ ‘It Must Be Love’
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Comment and Opinion
Oatly takes less aggressive approach… with puppets
Oatly has had a tough time, image-wise
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Comment and Opinion
Heineken supplies new year cheers for non-booze drinkers
Heineken reckons its 0.0 beer has made it easier than ever to ‘cheers with no alcohol’
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Comment and Opinion
Weetabix is back-a-bix!
It’s the start of the year, a now traditional time for Weetabix and Nick Frost to take a few liberties with language
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Comment and Opinion
Walkers and Comic Relief encourage Christmas chat
It’s not surprising to learn Walkers’ latest Christmas ad isn’t designed to shift units