All articles by Mark Dishman – Page 9
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Comment and Opinion
Funny Fox’s impresses with long-lasting pebble stunt
A man and woman stroll along a deserted beach, when the fella decides to impress his beau with a bit of stone skimming
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Comment and Opinion
Dairylea pares it back with dangling duo
Marketing kids’ food often seems to require a lot of noise
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Comment and Opinion
Claudia Winkleman flies the flag for Cannaray’s CBD ‘revolution’
With such a new category to plug, CBD brand Cannaray is wisely playing it straight with its first TV ad
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Comment and Opinion
John West makes healthy point with energetic teen
Its new ad is certainly a departure from the traditional world of seafood advertising
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Comment and Opinion
BrewDog mixes witty whimsy with powerful environmental message
Like many a ‘punk’ outfit gone mainstream, BrewDog is looking to appeal to a wider audience
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Comment and Opinion
Cooking with Paris: advice thin on the ground in deadpan brunch date
Experience and talent aren’t everything when it comes to cooking shows
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Comment and Opinion
Method answers key question with spectacular New York clean-up
‘Future-friendly’ soap brand Method’s handsome advert resembles a kind of low-stakes disaster movie
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Comment and Opinion
Irn-Bru’s cowboys kick off flavour debate
In its new ad, Irn-Bru explores the idea that its fans have opinions about its flavour
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Comment and Opinion
Weetabix focuses on flavour with Melts campaign
Weetabix has created a chocolatey, indulgent cereal that’s also non-HFSS. Not that you’d know it from the ad
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Comment and Opinion
Green Cuisine moves on with nutritious Olympic tie-in
It’s interesting to see the brand moving on from highlighting its meat-free point of difference, to instead focus on its health benefits
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Comment and Opinion
Heinz is seriously silly about its serious mayo
Heinz is making the most of the mayonnaise craze by introducing us to three mayo fanatics
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Comment and Opinion
Sipsmith’s Mr Swan serves up confusion at Wimbledon
“Wimbledon is now the official tennis of Sipsmith Gin,” Mr Swan solemnly announces
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Comment and Opinion
Morrisons’ lad packs a lot in to magical mealtime journey
Morrisons’ new ad has more than a little in common with Ocado’s recent effort
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Comment and Opinion
Coke has footballing fun with subliminal ‘side hustle’ ads
Coke has made a blink-and-you’ll-miss-it address to the Three Lions in its trio of Euros-focused ads
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Comment and Opinion
Alpen’s cheeky ram butts in
Alpen is once again having fun with its Alpine heritage
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Comment and Opinion
Strange timing for Kopparberg’s high-five history
It seems summer has arrived, and with it the season’s traditional cider adverts
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Comment and Opinion
Inventive ‘new Lynx effect’ ad smells optimistic
Lynx is hoping to persuade us that getting all up in the olfactory systems of our peers is once again desirable
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Comment and Opinion
VO5’s balding bloke takes unusual approach to haircare advertising
Ads for haircare products tend to be populated by models with flowing locks
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Comment and Opinion
Ocado ad is visually inventive and aurally annoying
An Ocado advert is a rare thing – and who’d have thought a year ago that it would require one?
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Comment and Opinion
Taylors of Harrogate’s bride keeps things simple
Taylors has resumed on funny form with a new spot for its ground range