All Marketing articles
-
Comment & OpinionFeedback: ASA and eco claims, HFSS rules and mackerel prices
This week’s letters page reveals the tightrope brands walk between clear claims, credible health regulation and responsible sourcing
-
Comment & OpinionAbsolut and Tabasco break the rules to puff partnership
Absolut’s ad features no relatable human faces, nor dialogue. There isn’t even a voiceover
-
NewsGinsters throws another £4m behind ‘Taste the Effort’ campaign
A new TV ad, premiering on 13 February, sees the return of Merryn the farmer
-
Analysis & FeaturesHow GroceryAid is reinventing itself
GroceryAid’s Kieran Hemsworth and Rami Baitiéh are on a mission to raise awareness of the financial and emotional support on offer for grocery workers
-
Comment & OpinionRinse it like Beckham: why celebrity endorsements can’t save brands now
At the end of the day, a celebrity can’t replace the importance of your product, says Robert Volten of Chuck Studios
-
NewsPortman Group hails ‘near universal’ adherence to booze marketing rules
Only 5% of products assessed were deemed in breach of marketing guidelines
-
NewsTikTok Shop doles out £750k in support to challenger brands
A vertical farm-sourced sauce brand, mineral water brand and family-run fruit snack farm have been named as winners
-
Comment & OpinionHow Waitrose’s sci-fi ad brings ‘Home of Food Lovers’ to life
The strength of this campaign is its key message – if you are really into your food then Waitrose is the place for you
-
NewsBrewDog offers retailers free stock in exchange for advertising space
Suggested locations included delivery vans, shutters, fridges and staff uniforms
-
NewsWaitrose unveils Gastronaut ad as it plays up ‘home of food lovers’ message
‘The Gastronaut’, created by Wonderhood Studios, follows an astronaut called Michael who pines for the good food available at Waitrose
-
NewsCheeky Panda and Kit & Kin censured by ASA over eco claims
Cheeky Panda and Kit & Kin were investigated by the ads regulator after P&G complained about messaging on their websites
-
Comment & OpinionWhy Gousto’s Big Secret burger campaign barely made a sizzle
The company’s campaign never gets as far as detailing exactly what the fast food industry’s shady methods are or how they work
-
NewsWilkinson Sword teams up with Williams F1 to ‘accelerate visibility’
The partnership with Williams is the biggest brand sponsorship to date by an Edgewell Personal Care name
-
Comment & OpinionClipper Tea bee shows power of evolution
A new character provides proof that extra mileage can be wrung out from a simple, effective concept
-
Analysis & FeaturesCaffeine pouches: health hazard or next big energy trend?
Fuelled by social media sales, caffeine pouches are growing fast. Are they the next big energy trend or a health risk?
-
Comment & OpinionThe new nutrient profiling model could rewrite UK food rules
A technical change in the NPM could substantially reduce unhealthy food marketing to children, says Dr Alison Tedstone, former chief nutritionist at Public Health England and the DHSC, and expert advisor to the Obesity Health Alliance
-
Comment & OpinionFmcg needs to catch up as consumers go gaga for gut health
The UK digestive health supplements market generated a revenue of $466.4m in 2024 and is expected to reach $846.3m by 2033
-
Comment & OpinionWhy Absolut Tabasco could be this year’s hottest brand collab
The NPD is one of Absolut brand owner Pernod Ricard’s big bets for 2026 and is launching across 50-plus global markets from next month
-
Comment & OpinionWill Streeting’s war on sugar transform unhealthy food?
The DHSC’s plans to push ahead with a new, tougher version of the nutrient profiling model could put Streeting on a collision course with Keir Starmer and Chancellor Rachel Reeves
-
NewsWhitworths ad banned by ASA for ‘misleading’ 5 a day claim
The ASA investigated two issues relating to an Instgram post by Whitworths seen in August 2025