All Marketing articles
-
News
C-store advertising also boosts brand sales in nearby supermarkets, Co-op finds
One retail media campaign for a global beer business generated a 12% brand sales increase in Co-op stores, but also drove a 3% uplift in surrounding supermarkets
-
Comment and Opinion
Why don’t brands listen to gen Z’s interest in packaging?
Brands should take note of the content creators educating younger consumers about packaging, says Gillian Garside-Wight, consulting director at packaging consultancy Aura
-
Events and Awards
Grocer Gold Awards 2024: Consumer Initiative of the Year
Geo-targeted social media posts, plus influencer content and endorsements, sparked significant engagement and traction among younger consumers
-
Events and Awards
Grocer Gold Awards 2024: E-Commerce Initiative of the Year
This groundbreaking real-time analytics dashboard for suppliers, gave them “unprecedented” visibility into their brand performance
-
News
Iceland’s digital chief David Devany to be Asda’s VP of e-commerce
Devany has been Iceland’s group chief customer, marketing and digital officer since 2020
-
News
Sainsbury’s adds another 50 products to Aldi Price Match scheme in a month
The supermarket has added more cupboard staples, ingredients and ‘summer favourites’, as the battle over price matching intensifies
-
Profiles and QandAs
My food & drink job: Daniel Coulter, brand activation manager, Jimmy’s
‘Watching people pick them up off the shelves while doing your weekly shop is pretty rewarding’
-
News
Ellie Goulding’s RTD brand Served unveils major out-of-home push
The campaign is projected to reach almost half of all Londoners
-
News
Kellanova brings $1bn Cheez-It brand to the UK
The launch will be supported by an £18m marketing push
-
Category Report
Lunch trends 2024: Why lunch is going places
As food-to-go options get more adventurous, brands are looking to broaden the horizons of lunchboxes, too. Who’s winning?
-
Comment and Opinion
Swizzels reveals the secret to Squashies
The brand takes us to an animated version of its factory to tell us in a fun, silly ad
-
Range Preview
What’s new in stores for UEFA Euro 2024?
From bucket hats to barbecues, retailers and brands are aiming to capture the spending spirit of sporty shoppers this summer
-
Comment and Opinion
Why Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
-
News
Aldi steps up ‘Can’t Match This’ campaign with price comparison ads
Aldi is claiming even bigger savings by comparing the price of its own label products to those of brands at both Tesco and Sainsbury’s – a tactic which has come up in complaints about the discounter to the Advertising Standards Authority in the past
-
News
McVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
-
News
Vocation eyes impulse and convenience in bid to boost beer sales
The brewer’s sales have stalled amid cost of living pressures and evolving consumer tastes
-
Category Report
Sauces & condiments trends 2024: Posh restaurants tap into Asian trend
Posh restaurants are launching table sauces to tap the UK’s Asian food craze. How are the market’s established players responding?
-
News
Aldi marks Beckhams’ 25th anniversary with free wine for newlyweds
The free bottles will include Aldi’s Pierre Jaurant Bordeaux, which the discounter claims is comparable to the Château Mouton Rothschild favoured by David Beckham, which retails at £3,600
-
News
Whitworths launches first TV ad to ‘drive consumption’ of nuts and seeds
The ad will run throughout the summer on Channel 4
-
News
Nomadic launches Fuel Up complete meal drink range
The pair of dairy-based meal drinks have launched nationally at Spar in strawberry and chocolate flavours