All Marketing articles
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ProfilesMy Alternative CV: Veganuary’s Chelsea Harrop on McFly, Harry Styles and plant-based
Chelsea Harrop talks handling viral moments like Veganuary name-drops on Corrie to dreaming of a world where every popular sandwich has a vegan counterpart
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NewsMr Kipling seeks to ‘modernise’ tarts with two new flavours
Strawberries & Cream and Birthday Cake were designed to appeal to younger shoppers
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Analysis & Features2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts
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Comment & OpinionNot dead yet: why TV advertising is still vital for grocery
The data on where fmcg and retail brands should invest their advertising budgets is pretty clear, says Thinkbox CEO Lindsey Clay
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Comment & OpinionDiageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward
Diageo’s difficulties with Cîroc show the risks of tie-ups, as when a celebrity’s reputation suffers, so does that of the brand they are associated with
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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News10 Aldi customers to win £100 vouchers for their Christmas food shop this weekend
The competition is a ramp-up of a ‘Big Advent Giveaway’ announced by Aldi in November
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NewsLancashire Farm Dairies launches Sonic the Hedgehog 3 promotion
The yoghurt brand is running a limited-time promotion on-pack, giving customers the chance to win a ‘magical family woodland getaway’
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NewsJust Eat launches Squid Game 2 marketing campaign
The Just Eat campaign features a themed TV spot and interactive game themed around hit Netflix show Squid Game
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NewsKatherine Jenkins appears as M&S Christmas ad special guest
‘Singing at Christmas is always such a special experience for me, and to bring that joy to M&S’s magical advert was truly an honour’, Jenkins said
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NewsInside M&S documentary returns for third year
The latest documentary, which airs at 8pm on Wednesday on ITV, follows the journey of one of M&S’s biggest store renewals, at Cribbs Causeway in Bristol
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NewsMr Organic channels Bold Bean Co with range of pulses in glass jars
The beans are ‘cooked to perfection in Italy’, according to Mr Organic
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NewsWine52 rapped over ‘misleading’ marketing emails
The emails failed to make the full conditions of the offer clear, the ASA said
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NewsHeineken 0.0 advert featuring Max Verstappen banned by the ASA
The advert failed to provide a sufficiently prominent statement of the product’s abv, the ASA said
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Comment & OpinionHellmann’s x Fortnite collab takes fmcg gaming to the next level
Fancy a trip to mayonnaise island? Interest in the potential reach of gaming – and return on investment – is only growing, as Hellmann’s latest move shows
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Comment & OpinionKellogg’s TV ad starring Cornelius the giant green cockerel is no joke
Cereal giant Kellogg’s has splashed £12m on a bold marketing campaign, featuring a modern reinvention of its 66-year-old mascot
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NewsConagra adds ‘GLP-1 friendly’ claim to Healthy Choice frozen meals
The claim will be added to 26 Healthy Choice lines from January
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Comment & OpinionKevin makes a case for the boozer in ‘Pub Alone’
Grown-up Macaulay Culkin-a-like Kevin finds himself apparently abandoned in his local boozer. Hooray!
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NewsLidl named as official sponsor of UEFA Women’s Euro 2025 tournament
The discounter said the move solidified its role as a ‘holistic partner’ of football while also showing its dedication to promoting women in sport
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NewsCraft brewer Salt enlists metal duo for collaboration beer series
The beers will be available via DTC and on select music venues on draught