All Marketing articles
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Comment & Opinion
Pom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Comment & Opinion
How can fmcg brands make the most of summer sports?
The sheer scale of sporting events makes them a unique opportunity to reach significant audiences, says Tom Gent, co-founder & head of creative, Founder Creative
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Analysis & Features
What ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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Category Report
Supplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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News
Yakult launches ‘juicy peach flavour’ variant of Plus range
The new flavour variant will be available in Ocado and independent retailers from 1 September
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News
Huel and Zoe ads featuring Steven Bartlett banned for ‘misleading’ consumers
The Advertising Standards Authority ruled the two nutrition brands had failed to disclose their commercial relationships with the Dragons’ Den star in paid-for Facebook promotions and banned the adverts from appearing again in their current form
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News
Coca-Cola to launch limited edition Oreo collaboration cola
The NPD is set to hit stores from September
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Analysis & Features
Can food brands survive the rise of Ozempic?
If the semaglutide weight-loss jabs making waves in the US catch on here, food ‘cravings’ could become a thing of the past. How are fmcg giants – and their investors – preparing for the ‘revolution’?
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Comment & Opinion
Food and drink SMEs need to join forces on buying
SMEs can leverage their collective buying power to achieve substantial cost reductions and operational efficiencies, says Helen Murphy, co-founder of Opply
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Comment & Opinion
Rum Stripe NPD is a stroke of genius. Why has it taken so long?
In contrast to mainstream beer, canned cocktails are booming
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Comment & Opinion
Fan marketing: how brands can target events like the Eras Tour
The first step of fan marketing is to find authentic connections between what a brand values and what its fans value, says Jenny Zegler, director of Mintel Food & Drink
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Comment & Opinion
Bold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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News
Fanta unveils Halloween marketing push and limited edition apple variant
Fanta Zero Afterlife features the Beetlejuice Beetlejuice film’s main character and a black and white striped design
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News
Urban Fruit subsumed into Bear masterbrand to ‘drive growth’
Its baked dried fruit snacks will be relaunched under the Bear brand in September
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Analysis & Features
What’s behind the stellar growth of Ocado Retail?
Following the M&S tie-up, it’s now the UK’s fastest-growing grocer
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News
Morrisons Media Group launches in-store sampling programme
The supermarket said it hoped the move would make the shopping experience more enjoyable whilst also opening up new advertising opportunities
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News
Cadbury invites consumers to star in vintage ads in generative AI-powered campaign
Users upload a selfie and select one of seven ‘eras’ of ads in which to star
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News
Walkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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Comment & Opinion
Brands must break the shrinkflation cycle and earn back trust
Brands have more to lose than to gain by employing the tactics of shrinkflation, says Daniel Quinn, head of innovation at The Forge
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Profiles
My food & drink job: Lauren Phillips, graduate product developer, Itsu
’For a younger person, I think the key ingredients (pardon the pun) for success in this industry are willingness to learn and passion’