All Marketing articles – Page 100
-
NewsBenecol revamps packaging after pre-coronavirus sales slump
The health-focused brand’s new look will highlight its ’cholesterol-lowering’ credentials
-
NewsSuzanne Dover made brand and marketing director at Spar UK
Dover has replaced Michael Lawless, who left the business earlier this month
-
WhitepapersThe Grocer’s Guide to Free-From and Plant-Based supplement
The free-from and plant-based categories are becoming increasingly mainstream. With free-from sales breaking the £2bn barrier for the first time and three quarters of households trying plant based meat free alternatives, brands are pulling out the stops to meet consumer demand and create appealing new innovations.
-
NewsASA rejects Morrisons’ claim over Iceland turkey crown comparison
Morrisons claimed the ad was misleading because Iceland’s turkey crown was frozen and of lower quality than its own
-
Comment & OpinionHow brands are navigating the minefield of advertising during coronavirus
Some brands have stopped all activity, while others are making a concerted effort to advertise ethically
-
Comment & OpinionTesco shows dedication with new Food Love Story
A fast-becoming-familiar mobile phone montage features people making food ‘for’ loved ones
-
NewsBooths launches push to support artisan cheesemakers
The #supportartisancheese campaign aims to help local producers hit by the coronavirus lockdown
-
Comment & OpinionWhy the food industry must be wary of coronavirus fake news stories
Bogus food and drink ads are inevitable – and they could have serious consequences for consumers and the industry
-
ProfilesMy food & drink job: Miles Wheeler, sales & marketing executive, The Savourists
Miles enjoys ‘the opportunities to learn and grow’ that come from working at a startup
-
NewsPladis appoints Caroline Hipperson as chief marketing officer
Caroline Hipperson will join the team responsible for building the Pladis portfolio
-
Comment & OpinionBirds Eye ad focuses on useful ideas for the new normal
“What’s for tea?” This is, as Birds Eye’s new ad reminds us, “one of the big questions at the heart of family life”
-
Comment & OpinionLetters: brands must enable tactful and resonant marketing during this pandemic
As we continue to live and work through this pandemic, ‘normal’ has a new definition
-
Comment & OpinionThree ways supermarkets can stop shoppers stockpiling
Retailers ought not to limit the amount of items people can buy, says behavioural science academic Patrick Fagan
-
Analysis & FeaturesHow to pitch stories to The Grocer right now
Covid-19 has changed priorities in newsrooms everywhere. Here, editor Adam Leyland explains what you need to know to secure coverage in The Grocer in this new environment
-
Analysis & FeaturesHow should brands communicate in the coronavirus crisis?
Fmcg is one of the few categories expected to keep communicating with shoppers in the Covid-19 crisis. But how to avoid seeming opportunistic or crass?
-
Comment & OpinionVanish brings the outside in with grubby parade
The latest ad for Vanish might well end up capitalising on a certain anxiety around cleanliness
-
NewsCo-op drops original Easter ad campaign to support FareShare
Co-op said the ad pays tribute to the local heroes who are playing their part in feeding the nation during the coronavirus crisis
-
NewsSt Pierre overhauls packaging and wins Tesco listing
It said the new look celebrated the brand’s ‘rich French heritage’
-
Analysis & FeaturesCoronavirus information ads: who did it best?
Supermarkets haven’t just fed us during the pandemic – they’ve also scrambled to produce ads reassuring the public. So how do their efforts compare?
-
WhitepapersFind out why plant-based & dairy-free is set for even more explosive growth
Plant-based eating has undeniably been the defining consumer trend of the past 12 months. Sales of plant-based & dairy-free – the single biggest part of the fast-growing plant-based universe – have hit £454 million, with a whopping £57 million added last year alone. But this hasn’t happened overnight. This category has grown by a phenomenal 140% in the last six years , and the great news is that we’ve still only just scratched the surface.