All Marketing articles – Page 100
-
News
Coca-Cola offers ‘upside-down’ cans at Stranger Things pop-up
The soft drinks giant will challenge guests to enter a hidden ‘upside-down’ world
-
Comment and Opinion
Nonna your business: Birra Moretti to ‘deliver’ grandmas
Birra Moretti is to ‘deliver’ experienced Italian grandmothers – or ‘nonnas’ – to the homes of beer drinkers
-
Comment and Opinion
Wimbledon inspires strawberries & cream strangeness
Wimbledon is here, bringing with it the fine sporting tradition of necking loads of strawberries & cream
-
Comment and Opinion
Yorkshire Tea puts Sean Bean and Dynamo to good use
Can two more stars from God’s County keep the tea brand’s momentum going?
-
News
WH Smith sparks anger with £10-off Juul vouchers on all tobacco
The stationer is the latest retailer to stock the US vaping sensation and the first to issue a money-off coupon
-
News
Scottish craft beer brand Drygate given major makeover
It has unveiled a new “unified” identity, featuring geometric designs and “bright, flat colours which celebrate the scientific, precise, and human side of brewing”
-
News
Spar offers retailers 15% off own-brand product range
The Love It and List It campaign is designed to incentivise and reward loyal retailers
-
News
Vaping brand Juul to launch first UK marketing campaign
The campaign features testimonials from five ex-smokers aged 30 or over, each of whom have made the switch to Juul
-
News
Sean Bean and Dynamo star in Yorkshire Tea’s £3m TV push
Two new ads mark the second phase of the brand’s ‘Where everything’s done proper’ campaign
-
Analysis and Features
Can a new media alliance drain the digital swamp?
Some of the world’s biggest advertisers, as well as major tech platforms, have united
-
News
Pilgrims Choice to return to TV with £2.5m ‘Dishes of your Dreams’ campaign
The Ornua-owned brand’s adverts will feature ’cutting-edge’ CGI, puppetry and live action sequences
-
Comment and Opinion
Kronenbourg prepares to send Cantona the star to space
Pepsi has an astronautical advert, now Kronenbourg is sending its own star into space…
-
Comment and Opinion
Fmcg brands should stop playing safe on voice and innovate
Voice assistant technology is perfect for fmcg brands, says Sarah De Martin, managing director at Artefact
-
News
M&S links with ITV Weather’s Lucy Verasamy for fresh campaign
24 episodes are to be shown over the next six weeks in the tie-up
-
Analysis and Features
Game on: why fmcg is making a serious play for gaming and esports
Gaming is a huge market, so it’s no surprise fmcg brands want their slice of the action. And it’s not just energy drinks and snacks brands anymore either. In this primer, we look at what makes gaming so appealing to grocery right now and what the key opportunities are. Plus, we share insights from our exclusive shopper survey on what UK gamers want from food and drink brands
-
News
Adrian Hipkiss to lead marketing at Boost Drinks
Founder and MD Simon Gray described Hipkiss’ appointment as marking an “important milestone”
-
Comment and Opinion
Katarina Johnson-Thompson delivers personal best for Müller
Müller has landed on its feet with heptathlete brand ambassador KJT
-
News
Spar kicks off two summer marketing campaigns
The initiative will be supported with radio and organic digital content
-
Comment and Opinion
How Oasis, Oatly and BrewDog are benefiting from ‘unadvertising’
Brands are increasingly using ‘honesty’ as a tactic, says Jamie Williams