All Marketing articles – Page 101
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News
Unilever rapped by ASA over Ben & Jerry’s display ads
Unilever UK said its Ben & Jerry’s audience was 18 to 35-year-olds and its policy was not to advertise to children
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Comment and Opinion
Marvel stars deliver epic comedy for Pepsi
Pepsi is splashing the cash on a global ‘For the Love of It’ push
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News
Relentless gets #Merky with new brand ambassador Stormzy
Stormzy’s branding will appear on a limited-edition Origin variant
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News
Morrisons launches giant surf & turf special for Father’s Day
Morrisons says the deal is its “meatiest challenge yet”
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News
Cotswolds Distillery to play up ‘cloudy’ credentials in first ad push
The push will include a competition asking shoppers to take a picture of their own cloudy G&Ts against the skyline
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Profiles and QandAs
My food & drink job: Betsy May Saunders, digital marketing coordinator, Appleby Westward
Betsy May talks about the importance of office culture and the perks of a staff shop
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Comment and Opinion
How fmcg brands can use influencer marketing to their advantage
Facebook and Instagram have embraced shopper media – fmcg brands can use them to influence purchase intent, says Matt Lee, managing director at Capture
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Comment and Opinion
Grocers must be wary of tokenism with 'woke' CSR campaigns
Inauthentic brands get found out, says Cressida Holmes-Smith, client partner at Lucky Generals
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Whitepapers
Your complete guide to sourcing tuna that won’t cost the Earth
Your complete guide to sourcing tuna that won’t cost the Earth
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Comment and Opinion
IHOP plays the name game with burger that’s a pancake
It’s been a year since US pancake chain IHOP (controversially and temporarily) changed its name to IHOb
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Comment and Opinion
Remaster allows Hovis 'boy on a bike' to shine once again
Recently voted ‘most iconic’ UK ad, Hovis’s ‘boy on a bike’ has gained lustre in the years since its launch…
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News
Asda, Lidl and M&S among brands caught breaking 'junk' food ad rules
The ASA said in general, brands had been sticking to the advertising rules
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News
Half of children's food products featuring cartoons 'unhealthy' finds study
Paw Patrol and Peppa Pig were named as the worst offenders
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Comment and Opinion
What fmcg brands need to know about TikTok
TikTok is a maturing social app with a teen audience, and is ideal for brands to take advantage, says Sarah Cantillon, managing partner at Movement
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News
Poundstretcher creates new marketing team for social media
The variety discounter previously had no dedicated marketing team, with social media instead outsourced to agencies
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News
Blu kicks off OOH push for MyBlu vape device
The ads feature stylised illustrations of vapers and the slogans ‘I Blu. Do you?’ and ‘You Blu too? Who knew?’
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News
Hovis brings back ‘Boy on the Bike’ TV ad
Originally aired in 1973, it shows a delivery boy struggling to push a bicycle loaded with bread up a steep cobbled hill
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News
Lidl emphasises quality in new TV ad campaign
The ad is set to debut during the final of ITV’s Britain’s got Talent
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Comment and Opinion
Murderous Mads Mikkelsen is genuinely creepy for Carlsberg
Carlsberg has until now kept brand ambassador Mads Mikkelsen out of its core pilsner overhaul…
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News
Sainsbury's marks 150th anniversary with tea and biscuits giveaway
Shoppers could help themselves to packets of tea and ginger snap biscuits over the bank holiday weekend