All Marketing articles – Page 101
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NewsFacebook links with retailers to create social distancing guide for shoppers
The social media ads show how consumers should follow government guidance in stores
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Comment & OpinionAsda wheels out Burnley to offer reassurance and clarity
The big four have all come up with ads addressing the new rules of shopping
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NewsPrésident takes aim at quality convenience with diced goat’s cheese
The ‘mild and creamy’ Goat’s Cheese Cubes go on sale in Waitrose from 1 April
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WhitepapersGet your free future of food & drink report
As consumers, we’re constantly told one of the most effective ways to reduce carbon emissions is through adapting our diet. With more brands introducing plant-based ranges and sustainable packaging, it’s becoming ever-easier to make sustainable choices. But are consumers really ready to commit to change and will they put their money where their mouth is?
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Comment & OpinionUS food delivery company DoorDash gets behind restaurants
We’re going international for this week’s ad of the week
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NewsBoursin adds Inspiration range of spiced soft cheeses
The Bel-owned French cheese brand said the NPD would tap into trends for global cuisine…
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Comment & OpinionHow to communicate with consumers in a time of crisis
Empathy should be your brand’s first port of call, says Tamara Littleton, CEO of The Social Element
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NewsCoronavirus: food and drinks brands hit the pause button on NPD and marketing plans
The brands said they were focusing their attention on giving back and supporting those who needed help
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ProfilesMy food & drink job: Hal Atkinson, marketing executive, Bells of Lazonby
Hal started his marketing career in pharmaceuticals but enjoys the more creative nature of food & drink
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Comment & OpinionRetailers and fmcg brands must avoid a future rooted in promotions
After retreating from promotions, McDonald’s boasted its best growth in a decade, says Mike Campbell, head of effectiveness at Ebiquity
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NewsTesco records grocery’s biggest advertising budget of 2019 as Sainsbury’s hikes spend
Meanwhile Morrisons dropped from fourth to seventh after its spend fell by more than 21.2%
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Comment & OpinionLurpak’s cooking heroes deliver an inspiring message
It’s a tricky one to pull off, but Lurpak has found an instantly recognisable visual style for its ads
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Comment & OpinionFad or forever? How shoppers actually feel about grocery brands’ ethical credentials
It’s become necessary for organisations of all kinds to develop purposes and values that are relevant to how people live, but do shoppers care when it comes to parting with cash?
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NewsLo Bros revamps kombucha range with ‘sleek’ design
The brand’s range has undergone a packaging refresh with a “sleek new design”…
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Comment & OpinionWhy full-service media agency planning is best for brands and retailers
A one-agency approach means there is less scope for miscommunication and more of a focus on achieving the brand’s objectives, says Matt Lee, MD at Capture
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WhitepapersBusiness behaving badly: what makes Brits want to ditch their provider?
Six in ten Brits (62%) like it when companies have a moral message – but three in ten 30%) think they treat ethics and sustainability like a fad.
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NewsBirds Eye looks to ‘change perception’ of frozen veg with Steamfresh overhaul
The range will carry a ‘simplified’ design that will underline the nutritional benefits of steamed veg
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NewsAldi reacts to Tesco’s Price Match marketing with counter-offensive
Aldi has hit back with direct price comparisons in a series of press and social media ads
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NewsTena to kick off #Ageless TV push featuring women over 50
The campaign will launch tonight with an advert directed by movie-maker Yorgos Lanthimos
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NewsSeven Brothers gives craft beer portfolio ‘clearer and cleaner’ look
The overhaul made the cans “more recognisable as Seven Brothers”, according to the brewer