All Marketing articles – Page 102
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Comment and Opinion
Robert De Niro delivers a cinematic treat for Warburtons
Can Robert De Niro live up to the standards set by Sly Stallone and Peter Kay?
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Comment and Opinion
GDPR one year on: retailers are still missing a trick on trust
The GDPR is designed to improve transparency, says Lauren Shinfield, solicitor at TLT
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Comment and Opinion
How Sarson's and Babybel have used video to build their customer base
Engaging with Gen Z shoppers should be a key focus for businesses, says Google’s Harry Walker
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News
Tesco becomes headline partner for Pride in London
Tesco has been a partner of the event for 10 years
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News
The Co-op debuts 'It's what we do' advertising campaign
The first phase of the campaign will involve national adverts while a second phase will be targeted more locally
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Comment and Opinion
Anthony Joshua shows his fun side for Lucozade Sport
Convivial, enthusiastic and funny, Joshua is a top-notch ambassador for the brand
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Analysis and Features
How retailers and brands can capitalise on festival season
Festivals are a great way to build engagement. As retailers finally get in on the act, we talk to food and drink brands who are old timers at this game
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News
Lucozade Energy launches £10m ‘Spark Something’ push
The ample investment follows the £10m ‘Energy Beats Everything’ drive of 2018
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Analysis and Features
10 food and drink companies boosting their brand by setting up shop at festivals
Setting up shop at a festival isn’t cheap but it can be a goldmine for engagement. Here are 10 brands that have perfected the pitch-up
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Comment and Opinion
How Amazon is capturing fmcg shopper marketing spend
Its transparency and ability to completely optimise brands’ advertising spend is really what sets Amazon apart from other grocery retailers, says Matt Lee
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News
Hardys draws on cricket credentials for summer marketing push
It comes as sales of the brand are up 3.6% year on year
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News
AHDB's giant chicken campaign adds £12m to pork sales
Every pound spent on marketing generated an extra £7.31 in sales of pork when compared with the previous year
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News
Chicago Town to kick off £5m masterbrand push
An advert will make its debut on Monday (20 May) across TV, VOD and cinema
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The Big Interview
Marianthi O'Dwyer: meet the woman behind Disney's health kick
The Disney Kitchen head is determined the brand can set a standard in healthy living
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News
Sainsbury's launches TV ad campaign to mark 150th year
The ad features the creation of a cake embodying the supermarket’s values and history
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News
Speciality Drinks unveils Scotch-inspired system for classifying rum
The system has been designed by sister companies Speciality Drinks and The Whisky Exchange
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News
Warburtons unveils bagels ad starring Robert De Niro
The commercial, called ‘GoodBagels’, will make its debut on 17 May
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Analysis and Features
Star power: 13 celebrity booze ventures and why they work
A new generation of celebs are proving ‘hands on’ endorsements can boost booze sales
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Comment and Opinion
Anchor's fun café 'butters the mood'
The butter brand is looking to play up the seemingly infinite uses of its product…
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Comment and Opinion
Sex, death & periods: why brands should ditch taboos and be bold
Feminine hygiene brands avoiding words like ‘blood’ and ‘period’ just won’t cut it with today’s consumers, says Bee Pahnke, head of voice at Dragon Rouge