All Marketing articles – Page 104
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Comment & OpinionIt’s a golden age for challenger brands with small budgets to reach consumers
Even without expensive awareness campaigns, brands can influence potential customers with precise, accurate and relevant proximity marketing, says Matt Lee, MD at Capture
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NewsLidl rapped by ASA over pricing claims
The ads have been ruled misleading following a complaint from Aldi over claimed rrps
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NewsYouGov data reveals most effective Christmas advert of 2020
Aldi, M&S, Asda, Lidl and Sainsbury’s all saw their festive ads push their brands into the top 15 ranking last month
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NewsMüller enters partnership with Asda for yoghurt aisle takeover
The year-long tie-up sees Müller video screens installed above Asda yoghurt aisles
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NewsCoca-Cola launches "strategic" review of its global creative media
It will include a full review of its media, creative planning and buying practices
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NewsHellmann’s partners with Animal Crossing game to raise money for FareShare
The mayonnaise brand has created its own virtual Island in the hit video game, and is inviting players to explore it
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Comment & OpinionAmbrosia’s cute mole takes to the skies of Devon
Ambrosia’s cute creature breaks through the soil to catch a passing balloon and embark on an unexpected aerial tour of Devon
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Promotional FeaturesLocation, location, location: why targeting customers 10 minutes before they enter your store is so crucial
Reaching shoppers with digital OOH marketing during the ‘final mile’ of their journey presents a major opportunity for both retailers and brands alike, writes Waze UK country manager Ruairidh Roberts
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NewsLidl offers £10 off £40 of shopping in Christmas voucher promotion
The vouchers are due to appear in national newspapers this week and will be valid until 18 December
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NewsKY Jelly to rebrand as Kynect as it targets 30-plus ‘sex neglectors’
It said its new name would “communicate intimacy and connection”.
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Guide ToThe Grocer Guide To Logistics
Food and drink industry logistics suppliers have already had to adapt their focus to meet the needs of a difficult market this year - and now, Brexit looms.
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NewsVisa launches Christmas campaign supporting local retailers
The campaign is backed by research suggesting £3.80 of every £10 spent with local businesses is retained in the community
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Comment & OpinionPG Tips moppet plays up biodegradable teabags
PG Tips is hitting consumers where it increasingly seems to hurt with this ad
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NewsGousto cannot claim packaging is ‘100% plastic free and recyclable’ after ASA ruling
Gousto made the claims in multiple blog posts on its website introducing the new ‘Eco Chill Box’ earlier this year
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NewsCaptain Birdseye unveils Shipshape beard kit for ‘ruggedly handsome’ men
The beard kit is said to be for those seeking to emulate the ‘immaculate’ look of the bewhiskered Captain
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NewsSinging brothers channel Oasis in new Co-op Christmas advert
The first advert appeared in mid-November, highlighting the retailer’s pledge of doubling the amount of money it gives back to communities
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NewsTesco signs up to Lifebuoy Soaper Heroes hand hygiene campaign
It hopes to educate two million primary school children on hand hygiene
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Comment & OpinionVinnie Jones upends pretentious perfume ads for Brut
If there’s a Christmas ad cliché more prevalent than the touchy-feely supermarket campaigns so crisply lampooned by Lidl this year, it’s the pretentious perfume ad
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NewsBirds Eye and Aunt Bessie’s team up with Asda for frozen aisle ‘takeover’
The in-store activity has seen the brands re-merchandise freezer sections at 10 Asda sites
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NewsMajor supermarkets staging prime-time ad break takeover in stand against racism
Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco and Waitrose are working together after a Sainsbury’s Christmas ad featuring a black family was met with racist comments on social media