All Marketing articles – Page 104
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Comment and Opinion
Let's collaborate for a consistent measure of shopper media
A ‘common currency’ could revitalise the category, says Matt Lee, managing director at Capture
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Analysis and Features
How can brands muscle in on the future of connected homes?
In Unruly’s Home of the Future, the mirror recommends outfits and the bathroom scales know what’s in the fridge
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Analysis and Features
NPD is coming: how food and drink is celebrating the end of Game of Thrones
Game of Thrones obsessed? Here’s what to eat and drink while binging the eighth and final series
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Comment and Opinion
Heinz shows off 150 years' worth of clean plates
The brand, which introduced ketchup in 1876, is underlining its heritage…
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News
Foster's launches £6m ad push poking fun at craft beer drinkers
The Heineken UK brand has brought back Australian duo ‘Brad & Dan’ from its past campaigns
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News
The Grocer unveils marketing campaign for Own-Label Accreditation Scheme
The creative, which was produced in house, was designed to introduce consumers to the Great Food and Great Drink logos
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Analysis and Features
Digital marketing: which fmcg brands are nailing it in 2019?
Our exclusive ranking of the 100 biggest names reveals all
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Whitepapers
How to reduce your refrigeration energy consumption by 15%
A new era dawns for integral refrigeration technology and the methods for financing refrigeration
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Comment and Opinion
Strongbow's music heroes bask in a golden glow
A cider advert is one of the surest signs of spring, but Strongbow is staying indoors for now…
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Comment and Opinion
This is not just an M&S food porn ad. It's not a food porn ad
Yes there are slow-mo’s and a familiar soundtrack but where is Dervla?
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Analysis and Features
Are crisis communications teams ready for the Brexit fallout?
How can communications teams prepare for the Brexit fallout? Plus: take part in our survey
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News
M&S revives its famous 'food porn' ad campaign
Its ads have made a return with everyday ‘relatable’ people daydreaming about M&S food
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News
Princes invests £5m in radical packaging overhaul
The revamp is the first in 14 years for the canned food giant
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News
Goodfella’s to kick off £4.2m push amid brand revamp
‘Made with Respect’ centres on a Mafia-style TV advert to reflect the brand’s Italian-American influences
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Comment and Opinion
Mr Swan turns on the charm for Sipsmith
It’s no surprise to learn that some of the team behind Sipsmith’s stop-motion animation have worked with Wes Anderson …
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Comment and Opinion
Letters: Focus on core stores for long-term sales uplifts
Any brand wanting to grow needs to put messages in their core stores as close as possible to the product
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News
Pernod Ricard gives Lamb's 'edgy and rebellious' makeover
The colour of the liquid itself has been made “more golden”
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News
AB InBev becomes Budweiser Brewing Group in UK & Ireland
The brewing giant said the new name better reflects its ongoing ambitions
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Comment and Opinion
Why your customers' trust is more valuable than data monetisation
We are entering a ‘privacy first’ era – using data must be balanced with the customer experience, says Google’s Harry Walker
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Comment and Opinion
McVitie’s nosy nanny has questions about Jaffa Cakes Nibbles
McVitie’s has enjoyed some success with animal adverts, with its recent Sweeet campaign ramping up the cute level to ‘merc…