All Marketing articles – Page 104
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NewsPeas Please initiative reports success in increasing consumption of vegetables
The initiative was backed by celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall
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Comment & OpinionYoung’s Seafood’s ‘Masters of Fish’ make a splash
Young’s Seafood faces a totemic rival when it comes to advertising: Captain Birdseye
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NewsClearly Drinks to relaunch Perfectly Clear flavoured water
Source: Clearly Drinks Orange & Mango and Peach & Apricot will join the range Clearly Drinks is to relaunch its Perfectly Clear flavoured water, making them “a fruitier product”. The supplier will add more natural fruit flavour and reduce the amount of sweetener, as well as give ...
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Comment & OpinionProximity marketing offers quick-thinking brands a smarter way to target shoppers
Brands can now make use of geo-targeted digital display ads, location-targeted social media and out-of-home advertising, says Matt Lee, MD at Capture
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NewsKrispy Kreme rolls digital doughnut display cabinets into Tesco
Video: Krispy Kreme digital cabinet Krispy Kreme is rolling out new digital doughnut display cabinets to 15 Tesco stores this month, with a view to a further nationwide distribution. The new cabinets come with digital screens to allow tailored marketing, as well motion-activated digital shelf edge ...
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Comment & OpinionWill Change 4 Life get a much-needed reboot or be axed entirely?
In a bad week for cartoons, the Change 4 Life campaign has been thrown into doubt
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NewsPublic Health England calls off January blitz for Change 4 Life
Government health bosses have axed their flagship new year health campaign
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Comment & OpinionAsda refuses to compromise with bold Veganuary effort
Asda provides proof – if any were needed – that supermarkets are taking Veganuary seriously
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NewsChildren’s Food Campaign urges fines for companies that advertise junk food for kids
It comes after the Advertising Standards Authority found that McDonald’s had breached rules
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NewsVype told to amend website and social media following Johnson & Johnson complaint
Source: Vype British American Tobacco e-cigarette brand Vype has been told to amend its website and social media channels by the advertising watchdog after a complaint from US drug giant Johnson & Johnson, which sells nicotine replacement brand Nicorette. Johnson & Johnson challenged whether claims on ...
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NewsFourpure falls foul of Portman Group for Juicebox IPA can
The complainant said Juicebox could appeal to under-18s
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NewsNisa unveils raft of new year ‘half price or better’ deals
The symbol group is including “healthier” products in the promotion
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NewsYoung’s to kick off 2020 with multimillion-pound ad push
The Masters of Fish campaign is designed to appeal to a younger audience and will reach 33 million shoppers, Young’s said
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NewsLidl to remove cartoon characters from own-brand cereal
The discounter is hoping to help parents tackle pester power in supermarkets
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ProfilesMy food & drink job: Katie Lankston, marketing executive, Radnor Hills
Katie uses marketing to bring customers ‘behind the scenes’ at Radnor Hills
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Analysis & FeaturesThe 19 best PR stunts of ’19 in food and drink… and two that backfired
From half-vegan burgers to helicopter dining, we pick the most memorable PR stunts of 2019
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NewsVeganuary ads pulled from Shropshire buses after complaint
A local vegan group had booked two separate ads on buses across the county urging shoppers to ‘Try vegan this January’
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NewsGovernment urged not to water down obesity plans after ASA report
Health campaigners have accused advertising bosses of ‘spinning’ the new report
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NewsTesco’s Christmas campaign ranked most memorable among supermarket ads
Tesco’s time travelling delivery driver campaign ranked highest among consumers for ad awareness