All Marketing articles – Page 105
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Analysis & FeaturesTop Campaigns 2019: the ads we loved this year
We’ve seen everything from Mads Mikkelsen on a boat to Duncan from Blue on a stool, and even Delia Smith as a lasagne. Here’s our pick of the best
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NewsElves caught in One Stop stores as part of ‘Find Eddy’ AR promotion
The game works in a similar way to Pokémon Go
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Analysis & FeaturesTop Campaigns: how did M&S top the ad charts this year?
M&S’s new marketing approach is resonating with consumers, with its ads besting other supermarkets this year. How’s it done so?
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Comment & OpinionGin brand Aviation gives new life to ‘Peloton Wife’
US exercise brand Peloton blundered into a Kendall Jenner/Pepsi-sized advertising mishap last week
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Comment & OpinionEdinburgh Gin takes viewers to the home of Hogmanay
Edinburgh Gin is leading on flavour with its first TV ad
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Analysis & FeaturesAre craft beer brands and the Portman Group on a collision course over can designs?
After the Portman Group rapped Tiny Rebel for a second time, are other craft beer brands at risk?
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NewsAspall Cyder brand makeover highlights upmarket credentials
”We want to be the champagne of the cider category,” Aspall GM Dale Scott told The Grocer.
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NewsPernod Ricard UK names marketing director
Banerji has been with the spirits giant since 2002 - aside from a one year stint at Beam Global
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NewsBurton’s Biscuit Company launches ‘Under 100 Calorie Club’
It has changed the recipe of its double choc flavour with the move
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NewsMorrisons highlights food waste battle in Christmas ad alternative
The food waste film is available on all Morrisons online channels from today
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NewsCauldron falafels go vegan in recipe switch-up
The revamp will be accompanied by a £3m, year-long campaign in January called ‘Love Food, Eat Better’
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NewsAccolade Wines hires new marketing director
A 15-year drinks industry veteran, Caroline Thompson-Hill previously worked for rival Treasury Wine Estates
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Comment & OpinionWe need to talk about Kevin: how Aldi’s carrot became a symbol of its success
Aldi has turned the humble carrot into a cultural icon
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NewsSuperfood Bakery to roll out new packaging and NPD in 2020
Two new SKUs will roll out to Ocado, Whole Foods Market and Planet Organic in February
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Comment & OpinionCo-op blows its own horn with brass band campaign
Co-op is continuing its festive tradition of waiting until the big supermarkets unveil their seasonal campaigns…
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NewsBuxton Water to roll out 100% rPET bottles across entire range
The full range will be made from rPET by 2021
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NewsFuture of Tiny Rebel’s Cwtch ale uncertain as Portman Group issues Retailer Alert Bulletin
The Portman Group says the cans risk appealing to under-18s
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NewsVita Coco redesigns range as brand wins B Corp certification
The coconut water brand has given its logo a redesign and created new packs
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Comment & OpinionPortman Group’s latest Tiny Rebel ruling is worse than VAR
Portman Group craven in its response to a single complainant
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ProfilesMy food & drink job: Lucy Squires, marketing manager, Rubies in the Rubble
One of our Top New Talent class of 2019, Lucy talks us through life at Rubies in the Rubble