All Marketing articles – Page 105
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News
Government backs down over HFSS advert watershed model
Industry had feared changes to the nutrient profile model would rope in ‘undeserving’ products like cereal and yoghurts
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Whitepapers
Is the future of food flexitarian?
YouGov’s latest white paper looks at how cooking habits and food attitudes differ between those who eat meat and those who don’t
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News
Midcounties Co-op launches plastic reduction campaign
The 1Change campaign is promoted on signage throughout the aisles of 40 of the society’s food stores
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News
Molson Coors readies massive push for upscale Pravha lager
The brewer will plough upwards of £5m into the brand…
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News
Oatly unveils anti-dairy campaign for London Coffee Festival
The ads are concentrated around Shoreditch, London
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News
Tango plans £2.2m TV return after sugar-free expansion
A new ad will air in the summer, four years after the brand’s previous small screen push
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Comment and Opinion
Halo Tops its creepy ad with miserable ice cream man
Now the brand is a success in the UK (you’re welcome), its advertising has become more palatable to a mainstream audience
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Comment and Opinion
How to make your shopper budget an investment, not a spend
The first step is for brands to prioritise planning, selecting the right media to achieve their objectives and to deliver their message, says Matt Lee, managing director at Capture
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News
In-store marketing outperforms Snapchat ads in sales uplift
Traditional ads on gondola ends, shelves and in-store radio delivered an uplift 10 times higher than Snapchat ads…
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Whitepapers
How can FMCG brands engage with youth
Gen Z are the consumers of the future and their buying power will affect all brands’ bottom line
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Comment and Opinion
There's no eggs & bacon ad ban on London transport
It is simply untrue to say that eggs or bacon are banned from advertising on London’s transport network
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Profiles and QandAs
My food & drink job: Julia Masselos, marketing & design executive, Feedr
Julia tells us what it’s like working in the ‘multidimensional yet intensely personal’ world of food
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Comment and Opinion
Kraft Heinz needs to make its brands hyper-connected to survive
The company must tap into what modern consumers want, says Sophie Lewis, chief strategy officer at VMLY&R
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News
Government plans for HFSS ad watershed go 'against evidence'
The Advertising Association said the average child spent less than one hundredth of one per cent of the day viewing HFSS advertising
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Profiles and QandAs
Snapchat explained: Q&A with Adrian King, head of CPG, Snap Inc
Can’t tell your filters from your lenses? We asked Adrian King, head of CPG, Snap Inc, for the key details fmcgs should know about the platform
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Comment and Opinion
TfL's eggs and bacon ad ban is potentially damaging folly
Its censorship is an example of the confusion, and consequent health damage, that nutrient profiling causes, says Joanna Blythman
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Comment and Opinion
Gender balance should be the norm for marketers, not a statement
Achieving gender balance in advertising is not just about putting more women on screen, says Hannah Walley, Kantar Millward Brown’s joint head of media & digital
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News
M&S to sponsor Britain's Got Talent in first TV tie-up
The campaign will showcase M&S’s family-friendly and value-focused food lines
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Comment and Opinion
Sprite offers a one-shot message of empowerment
Last week’s AOTW, for Harry’s, was a moody one-shot that addressed masculinity. Now here’s another one…
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Comment and Opinion
Why hipsters could be the unlikely saviours of cereals
The Cereal Killer Café in London – and its hipster fanbase – proves there’s room for high-sugar, high-price cereals if brands can get it right