All Marketing articles – Page 106
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NewsCaptain Birdseye unveils ‘high seas-inspired’ eau de toilette
The scent is said to be ‘inspired by the hypnotic and evocative power of the high seas’
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NewsEdinburgh Gin unveils nationwide Filled with Wonder campaign
It also revealed plans to move into a new distillery
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NewsJW Filshill and SGF introduce kids’ fruit loyalty scheme
The scheme incentivises kids to choose fruit instead of confectionery by giving them a loyalty card
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Comment & OpinionGreenpeace roasts turkey’s ecological impact in comedy battle
The food sustainability debate is hitting the Christmas dinner table this year
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Comment & OpinionHow retailers can optimise digital marketing spend for suppliers
It’s almost 2020, but we’re still in the dark ages when it comes to media estates, says Matt Lee, managing director at Capture
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Analysis & FeaturesEasy money and exploitation: should grocery brands explore multi-level marketing?
As more food and drink companies start to use the model, others warn it’s exploitative. What’s the truth?
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NewsMorrisons offering 19-piece Black Friday breakfast for £5
The 19-piece cooked breakfast launches in stores today (27 November)
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WhitepapersWhat’s next in Soft Drinks?
The overall soft drinks category has been one of the stand out performers for the last two years, growing in both value and volume sales as it continues to offer more than hydration and the soft drinks levy showing that consumers are responding to price increases. Whilst some categories are in decline, brands in other categories, such as Vimto now worth £90bn, are enjoying unprecedented growth.
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NewsFilippo Berio wins battle to allow advertising on London taxis
The supplier was forced to put a major ad campaign on hold in September when it was told olive oil was classified as an HFSS product
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Comment & OpinionKFC cartoons stand out in season of slushy Christmas campaigns
In a festive advertising landscape swimming in sad children and cute animals, KFC has made a real effort to stand out
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Comment & OpinionGreen is the new black. But brands can use rebellion to their advantage this Black Friday
Black Friday has sprouted its fair share of counter messages and moves, according to Good Business founder and CEO Giles Gibbons
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Comment & OpinionLocal lamb initiative could be a game-changer for farmers and consumers
Britsh heritage breeds offer a wealth of distinctive flavours and eating experiences, says Joanna Blythman
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Comment & OpinionThe Glenlivet pops up with a real thriller
Seemingly out of nowhere, whisky brand The Glenlivet has popped up with a genuinely thrilling ad
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NewsFuller’s London Pride in 60th anniversary marketing campaign
Asahi UK claims the campaign will reach more than 2.5 million of the UK’s adult population
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NewsM&S appoints NMPi as digital media specialist for international ads
NMPi will be tasked with increasing brand awareness for M&S in international territories
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NewsProudfoot Group holds Christmas produce-sampling event to boost seasonal trade
The event allowed customers to sample produce and speak to local suppliers
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ProfilesMy food & drink job: Freya Barratt, brand & marketing executive, Lanique
Freya tells us how she is playing a part in the ‘exciting legacy’ of Lanique
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Analysis & FeaturesChristmas ads 2019: Who’s nailed it and who’s failed it this year?
Our experts decide which ads have succeeded and which have flopped this festive season
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NewsM&S looks to tackle price perceptions with ‘Re-Marks-able Value’ campaign
M&S is currently working on around 800 separate cost-saving initiatives
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Comment & OpinionGood storytelling is crucial for suppliers hoping to engage retailers
Making change happen in stores is easier when suppliers present a problem, an idea and a solution, says Jeremy Garlick, partner at Insight Traction