All Marketing articles – Page 106
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News
Tesco completes move to 100% sustainable chocolate
The move to Rainforest Alliance Certified cocoa applies to all own-label chocolate products, including biscuits, cakes, desserts and cereals
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News
Dairy UK to revive spoof government ad campaign
It has recruited a consumer panel to pit dairy products against their vegan alternatives
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News
Nomad heralds end of Findus in UK with Crispy Pancake rebrand
The famous Findus Crispy Pancake will be replaced by a Birds Eye-branded alternative
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News
Craft brewers slam new Portman Group consumption guidelines
The Society of Independent Brewers claims new rules could unfairly penalise its members
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News
Asda links with Mood Media to relaunch in-store radio station
The station, which launches nationally this week, will be heard across more than 600 stores nationwide
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News
Rachel Cranston takes up Pukka Pies head of marketing role
Cranston has around 18 years’ experience in marketing and brand management
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Profiles and QandAs
My food & drink job: Emma Lucas, customer marketing executive, Nichols
Emma’s advice? Follow industry experts, ask lots of questions and read The Grocer!
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Comment and Opinion
Child influencers have greater power than ever at mealtimes
‘Customised family lives’ offer great opportunity for marketers, says Lynne Barcoe, director of The Family Panel
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Comment and Opinion
Harry Kane helps Harry’s deliver a striking message
Not only does men’s care brand Harry’s share a name with an England World Cup hero, said hero has agreed to appear in an ad for it
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News
Flexitarian diets help egg sales climb past £1bn for first time
A desire to eat more healthily and cut down on meat consumption were key drivers for the increase, said British Lion
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Comment and Opinion
Coke shows surreal streak as it gets behind footy fans
Coca-Cola’s Premier League sponsorship deal no doubt cost it a pretty penny, so it’s no surprise to see it producing an ex…
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Comment and Opinion
Retailers must share better data about grocery dotcom advertising
Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture
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Profiles and QandAs
My food & drink job: Lara Squire, off-trade and international customer marketing manager, Westons
Lara tells us how her experience of Italian drinking culture and linguistics has helped her to progress at Westons
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News
Heineken readies first-ever makeover for Desperados
A fresh look for the tequila-infused beer brand will roll out from March
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Comment and Opinion
How multisensory experiences can influence shoppers' perception of food
Sight, sound, smell and touch provide valuable information to our brains about how tasty something is likely to be – a valuable lesson to brands carrying out sensory experiences, says Liz Richardson of HeyHuman
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News
Berry specialist Chambers plans snacking brand
The Fruitery brand is due to roll out its first product in May
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Comment and Opinion
The 'Eat them to defeat them' ad teaches children vegetables are a menace
We should challenge the idea that kids don’t like vegetables, says Joanna Blythman
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News
Black Farmer debuts first brand from incubator scheme
Smörgåsbord plans to bring a range of authentic Scandinavian products to the UK
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News
Aldi UK marketing director Adam Zavalis leaves for Boots
Zavalis ‘played an important part in Aldi’s award-winning marketing team over the last six years’
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Comment and Opinion
Sainsbury’s goes all in on Valentine’s Day
Sainsbury’s ad, in which we meet three romancers, happily stints on the saccharine